"Want to sleep soundly in the forest and go to Mongolia? Join Yuhan-Kimberly's 'Forest Sleep Contest'!"
Yuhan Kimberly
Q1. What is the 'Forest Sleep Contest'? Do you really just sleep?
Yes, really! Yuhan-Kimberly created what may be the most relaxing contest in the world for modern people who are worn out by busy daily life and short on sleep and rest. It is a unique event where participants simply fall into a deep sleep in the forest and experience the healing power and value of nature firsthand. Now in its 11th year, it has become a long-running and popular program.
Q2. Why sleep in the forest?
Did you know that more and more hikers in their 20s and 30s have recently been heading to mountains in and around cities? That means more people are looking for rest in nature. Yuhan-Kimberly launched the contest to show that the forests around us are more than just scenery. They offer deep psychological comfort and real relaxation.
Q3. How is the winner chosen? Is snoring a disqualification?
Haha, snoring is fine, but the key is how deeply you sleep! Heart rate is measured during about two hours of sleep. The winner is the 'sleep master' who enjoys the most stable and deepest rest.
Q4. I heard the prize money is huge.
That's right! The grand prize for first place is two round-trip tickets to Mongolia. Why Mongolia? Because Yuhan-Kimberly has carefully nurtured a 'Yuhan-Kimberly Forest' there to help prevent desertification. It is a chance to see a vast forest as large as the area of Songpa District, Seoul.
Q5. Do you get an award just for wearing pajamas well?
Don't worry if your sleeping skills are not the best. One person chosen as the 'best pajama wearer' for showing off their individuality will receive a 200,000-won clothing gift certificate. In addition, all participants will receive a 'sleep kit' packed with popular Yuhan-Kimberly products such as Kleenex, Goodfeel, and FoRest.
Q6. I want to go too! How do I apply?
This year, 70 sleep-deprived citizens will be invited.
Application period: Until Wednesday, May 6
How to apply: Visit the official Yuhan-Kimberly website!
Event date: Saturday, May 30, 9 a.m., Forest Stage at Seoul Forest
Q7. Why does Yuhan-Kimberly keep planting trees and putting people to sleep?
Yuhan-Kimberly's sincerity is rooted in its 'Keep Korea Green' campaign, which began in 1984. For more than 40 years, the company has planted more than 58 million trees. To connect with the MZ generation living in an era of climate crisis, it has created cute forest-animal content and hosted events like this sleep contest. All of it reflects one belief: the closer people and forests become, the healthier the planet will be.
Q8. Is the competition for the Forest Sleep Contest really that intense?
More than 10,000 people apply every year, showing just how popular it is. If you're a true sleep enthusiast who wants to experience the value of the forest in the middle of the city, don't miss this chance. Apply now and see you at Seoul Forest!
In one line: Yuhan-Kimberly's Forest Sleep Contest lets you feel the value of the forest with your whole body. Apply now and reserve your healing break in the city.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
