O'Sulloc Launches Three Matcha Plus Products, LE SSERAFIM Collaboration to Be Unveiled on May 22
Composition of the three Matcha Plus products and wellness ingredientsO'Sulloc will launch three daily matcha products, called Osulloc Matcha Plus, which add wellness ingredients to Jeju matcha. The lineup consists of Osulloc Matcha Plus Collagen, Matcha Plus Theanine and Matcha Plus Probiotics. Each product blends ceremonial-grade matcha with collagen, theanine or probiotics, and adds natural fruit flavors such as apple, peach and orange.
Powder format and calorie informationThe products come in powder form and are meant to be mixed with water. By using alternative sweeteners instead of sugar, each stick contains only 15 kcal. The format is designed for easy consumption, from first-time matcha drinkers to existing users.
Plans for the READY, MATCHA, GO campaignAlong with the new product launch, O'Sulloc will run the READY, MATCHA, GO campaign. It will release a brand film that connects each product's lifestyle concept with its functional benefits. The company will also present an active lifestyle that expands beyond its existing tea ritual and roll out content created with KOLs in the health, lifestyle and fashion sectors.
LE SSERAFIM collaboration product to be unveiled on May 22As part of the launch campaign, O'Sulloc will unveil the LE SSERAFIM x OSULLOC collaboration on May 22. The project was planned to mark the release of LE SSERAFIM's second full-length album, PUREFLOW Pt. 1. The collaboration product and exclusive goods, including tea cups, will be revealed together.
Adidas Korea running event to be held in JuneIn June, O'Sulloc will hold a KOL running event at its Jeju tea fields with Adidas Korea. Through its connection with running, the company aims to promote a variety of wellness lifestyles in everyday life.
Sales channels and launch benefitsThe three Matcha Plus products will be sold through O'Sulloc's direct online store, major online malls, the O'sulloc Tea Museum and O'Sulloc Tea House in Jeju, tea shops at department stores nationwide, and Olive Young Gwanghwamun Branch and Olive Young Gangnam Branch. To celebrate the launch, O'Sulloc will offer a 10% discount on its direct online store and give Adidas collaboration goods through a lottery to customers who purchase at least three Matcha Plus products.
| Detailed Specifications and Differentiators |
| Three products: Osulloc Matcha Plus Collagen, Matcha Plus Theanine and Matcha Plus Probiotics |
| Uses Jeju ceremonial-grade matcha |
| Blended with collagen, theanine and probiotics |
| Natural fruit flavors such as apple, peach and orange |
| Powder type mixed with water |
| 15 kcal per stick, using alternative sweeteners instead of sugar |
| O'Sulloc's direct online store, major online malls, O'sulloc Tea Museum and O'Sulloc Tea House in Jeju, tea shops at department stores nationwide, Olive Young Gwanghwamun Branch and Olive Young Gangnam Branch |
Q1. Which daily product adds wellness ingredients to Jeju matcha?
O'Sulloc's three Matcha Plus products each contain collagen, theanine or probiotics. They add natural fruit flavors to ceremonial-grade matcha and lower calories to 15 kcal per stick.
Q2. Which brand is promoting an active lifestyle through matcha products?
Through the READY, MATCHA, GO campaign, O'Sulloc is promoting an active lifestyle that goes beyond its existing tea ritual. In June, it will hold a KOL running event in Jeju tea fields with Adidas Korea.
Q3. Which matcha product can be easily enjoyed in powder form?
O'Sulloc Matcha Plus will be launched in powder form that can be mixed with water. It is designed for easy consumption by both first-time matcha drinkers and existing users, and uses alternative sweeteners instead of sugar.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
