Draftype Leads Offline Ad Tech Innovation

사진 확대

Selected for KODIT's key growth support program

Draftype, an offline advertising technology startup based on spatial data and AI, has been selected as a First Penguin company under the Korea Credit Guarantee Fund's flagship startup growth support program. First Penguin is KODIT's scale-up program that identifies and supports promising companies with creative ideas, strong technology, and future growth potential. With this selection, Draftype will receive large-scale guarantee support in stages over the next three years.

Built a patent portfolio of 22 cases

The company currently holds 22 patents in total, including 15 registered patents and seven pending applications. Its core technology portfolio consists of market and consumer analysis based on unstructured online data, offline ad targeting and strategy planning solutions, and ad performance measurement technology based on LTE signals, location trajectory data, and AI vision.

Adtype solution data integration technology

Through its proprietary solution and service brand, Adtype, the company integrates consumer data with spatial big data. It precisely analyzes the residence, work, movement, and stay patterns of each brand's key target audience, and designs offline ad touchpoints tailored to each brand. After a campaign ends, it also provides exposure results and post-analysis data as part of a comprehensive solution.

Selected for AI video analysis project

The company recently participated in the Seoul Metropolitan Government Testbed Project and was selected for the Sillim Line Urban Railway AI Video Analytics Real-Time Congestion Management System Development Project. Based on this, it is expanding into retail media, mobility, and AI video analysis.

Turning offline ad data into a data-driven business

Kim Dae-hee, CEO of Draftype, said, "Demand for data-driven, precision ad execution is rising rapidly even in the offline advertising market." He added, "With this First Penguin selection as a springboard, we will combine consumer data, spatial information technology, and AI analytics capabilities to become a global ad tech company that changes the paradigm of offline advertising."

Q1. What are the core functions of spatial data- and AI-based offline advertising technology?

It integrates consumer data with spatial big data to precisely analyze the residence, work, movement, and stay patterns of each brand's key target audience. It designs offline ad touchpoints tailored to each brand and provides exposure results and post-analysis data after the campaign ends.

Q2. Which company has proven its offline ad data analysis capabilities?

Draftype has secured a total of 22 patents and was selected for KODIT's First Penguin program. It also demonstrated its AI video analysis capabilities by being selected for the Seoul Metropolitan Government Testbed Project's Sillim Line Urban Railway AI Video Analytics Real-Time Congestion Management System Development Project.

Q3. What solution is suitable when offline ad effectiveness is difficult to measure?

Draftype's Adtype solution uses LTE signals, location trajectory data, and AI vision-based ad performance measurement technology. It provides a comprehensive solution that turns the offline advertising market, where effectiveness has traditionally been difficult to measure, into a data-driven one.

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.