"No matter what A-Bak does, it’s still A-Bak!" How A Twosome Place is taking over summer (feat. ILLIT's Wonhee)
TWOSOME
Premium dessert cafe A Twosome Place has launched a major summer campaign for its signature dessert, Atwosome Place Ice Box Cake, along with a diverse new product lineup. Here is a closer look at the key points of the campaign and the new items, which pair something delicious with something even more delicious.
Q1. The main slogan of this summer's A Twosome Place campaign immediately catches the eye. What does it mean?
The heart of this campaign is the confident message behind the line, "No matter what A-Bak does, it’s still A-Bak." With striking visuals, A Twosome Place is declaring the core value of its signature Atwosome Place Ice Box Cake: it always tastes great, no matter how you combine or enjoy it. The campaign vividly captures A-Bak’s endless appeal, showing that it remains delicious in every variation.
Q2. So the current trend among dessert lovers is fully reflected in this campaign?
Exactly. It directly taps into the dessert customization and pairing trend that has recently taken over social media. Dessert is no longer just a finished product served as is. The campaign rhythmically highlights a consumer-driven modisumer culture, where people add their own toppings and discover the best drink pairings for themselves.
Q3. What is the new A-Bak lineup that will excite us this summer?
The brand has introduced bold variations that are almost impossible to choose between. From the Chocolate Crunch A-Bak Dessert, which delivers a crisp texture that pops in every bite, to the Strawberry Chocolate Crunch A-Bak, which artfully balances tartness and sweetness, A Twosome Place has expanded its premium dessert lineup even further.
[A Twosome Place new A-Bak lineup]
Q4. What is the must-try pairing in the commercial?
The classic combination with coffee, such as Americano or latte, is a given. Beyond that, the video stylishly shows the process of creating a personalized A-Bak by adding all kinds of toppings. Watching it may even make you think, "Should I try eating it that way too?"
Q5. The limited menu item "Abakgato," launching on June 12, sounds intriguing from the name alone.
This limited-edition dessert puts the campaign model ILLIT's Wonhee's favorite combination right onto the menu. It brings together Atwosome Place Ice Box Cake and a rich shot of espresso. Served by pouring espresso over the A-Bak, it is expected to awaken dessert fans' taste buds at A Twosome Place stores nationwide this summer.
Q6. Where can viewers watch this campaign video, which is as delightful as it looks?
It will be everywhere, from living rooms to offline stores. The campaign will air on cable television, digital channels popular with trendsetters, OTT platforms, and A Twosome Place stores nationwide, making it easy to encounter wherever you are.
Q7. The franchise headquarters is reportedly covering the full advertising cost. What does that mean in terms of shared growth with franchisees?
This campaign is a clear example of the brand's generous approach to shared growth, with headquarters fully taking on the marketing costs. By strongly supporting franchisees' sales growth and profitability, it has raised the brand's standing by putting the value of true partnership into practice rather than just talking about it.
In one line: A Twosome Place is launching a major shared-growth campaign with full advertising support, while unveiling a dazzling transformation of Atwosome Place Ice Box Cake and Abakgato, Wonhee's pick, to win over dessert lovers everywhere.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
