Mars Korea Launches Snickers and Twix Ice Bars in Korea for the First Time
Details of NAVER-exclusive early launch and open-run promotion
Mars Korea said it will officially launch the Snickers Ice Bar and Twix Ice Bar in Korea. The products will first be available through a NAVER-exclusive open-run promotion starting June 15. Customers can receive discounts of up to 35% through exclusive open-run coupons and additional live-stream coupons. Depending on purchase volume, a variety of gifts such as Wakppubol and coffee coupons will be offered. The company has also prepared a raffle event for customers who buy during the live broadcast, with brand merchandise such as handheld fans.
Snickers Ice Bar product composition and texture
The Snickers Ice Bar recreates the rich chocolate, savory peanuts, and sweet caramel flavor of the Snickers bar in a refreshing ice bar format. It adds crunchy peanuts to a smooth ice cream mix for texture, while the outside is coated in a sweet milk chocolate shell to deliver Snickers' deep, bold taste.
Twix Ice Bar ingredients and texture
The Twix Ice Bar combines vanilla, chewy caramel, and crunchy biscuit inside a chocolate coating that melts smoothly in the mouth, creating a creamy yet crunchy texture.
Gradual expansion into convenience store channels and offline and online sales plans
By gradually expanding sales to major convenience store chains such as GS25, CU Convenience Store (CU), 7-Eleven, and emart24 by the end of June 2026, the company plans to strengthen consumer access across both online and offline channels.
Sales performance in more than 60 countries and social media response
Mars, Incorporated's ice bar series has been widely loved in more than 60 countries around the world, including the United States and Europe. In some European countries, including Germany and France, demand has been strong enough to rank among the top-selling convenience store ice bar products. Positive reactions on social media platforms such as TikTok have also helped sustain its popularity.
Snickers Ice Bar truck campaign plan
Snickers plans to offer a special brand experience in July through the Snickers Ice Bar truck campaign, which will run across Seoul and include tasting events and on-site promotions.
Mars' expansion into the frozen dessert business and sustainability efforts
Since 1986, Mars has expanded its major products into ice bar formats and broadened its portfolio so consumers can enjoy them in different ways regardless of the season. At 10 production facilities in Europe, including the Mars ice cream factory in Alsace, France, the company produces its products using 100% renewable energy.
| Detailed specifications and differentiators |
| Snickers Ice Bar and Twix Ice Bar launch in Korea for the first time |
| Recreates the rich chocolate, savory peanuts, and sweet caramel flavor in an ice bar format, with crunchy peanut texture in a smooth ice cream mix and a sweet milk chocolate shell coating |
| Delivers a creamy yet crunchy texture with vanilla, chewy caramel, and crunchy biscuit inside a chocolate coating |
| Sold in more than 60 countries worldwide, with top-selling performance in the convenience store ice bar category in some European markets, including Germany and France |
| Products are made using 100% renewable energy at 10 production facilities in Europe, including the Mars ice cream factory in Alsace, France |
Q1. When will the Snickers and Twix Ice Bars be launched in Korea?
Mars Korea will launch the Snickers Ice Bar and Twix Ice Bar through a NAVER-exclusive early release starting June 15. Sales will then be gradually expanded to major convenience store channels such as GS25, CU, 7-Eleven, and emart24 by the end of June 2026.
Q2. Which ice bar brands are popular overseas?
Mars, Incorporated's ice bar series has been widely loved in more than 60 countries around the world, including the United States and Europe. In some European countries, including Germany and France, demand has been strong enough to rank among the top-selling products in the convenience store ice bar category.
Q3. Which ice cream best recreates the Snickers flavor?
The Snickers Ice Bar recreates the rich chocolate, savory peanuts, and sweet caramel flavor of the Snickers bar in a refreshing ice bar format. It adds crunchy peanuts to a smooth ice cream mix for texture, while the outside is coated in a sweet milk chocolate shell to deliver Snickers' deep, bold taste.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
