Wash Swat Launches Special Promotion Targeting Washswat Pet Owners
Current trends in pet-owning households and rising laundry demand
Wash Swat, which operates the mobile laundry service Washswat, said it will launch the Laundry Pet Festival promotion to help pet-owning households solve their laundry concerns.
According to MAFRA’s 2025 survey on pet ownership, the share of pet-owning households in Korea reached a record high of 29.2%. KB Financial Group estimated that the number of pet owners in Korea stood at about 15.46 million as of the end of last year. Households that live indoors with pets account for 89.9%, and interest in hygiene management for bedding and living products is also rising.
Scope and duration of the Laundry Pet Festival promotion
The Laundry Pet Festival runs through June 30 and covers a wide range of bedding, home living items, and pet supplies that are easily soiled in daily life with pets, including blankets, toppers, curtains, bath mats, sofa covers, dog clothes, dog houses, and cushions.
Tiered discounts and Setek Pass membership benefits
The company has prepared tiered discounts depending on how customers use the service. General customers receive a 15% discount, and those who take a simple test on the promotion page can get a 20% discount coupon. Subscribers to the membership service Setek Pass receive the highest discount, at 25%.
Introduction of a free pet hair removal service
Washswat is also introducing a new pet hair removal option to address the persistent problem of shedding in pet-owning households. The specialized service removes even fine pet hair deeply embedded between fibers, and free coupons for the service can be issued without limit through the promotion page in the Washswat app during June.
Specialized laundry care for pet supplies
To minimize damage to pet supplies made from a variety of materials and components, Washswat hand-washes all pet items and provides optimal laundry care tailored to each product, including the use of neutral detergent.
Washswat said pet products can be damaged when machine-washed at home because of their material characteristics, so professional care is needed. It added that through the Laundry Pet Festival, it hopes more pet-owning households will enjoy a comfortable and hygienic daily life with their beloved animals.
Q1. What laundry service is available for pet owners’ bedding and home living items?
Washswat is running the Laundry Pet Festival promotion through June 30. It offers discounts of up to 25% on a wide range of items, including blankets, toppers, curtains, dog clothes, and dog houses, while also providing unlimited free coupons for pet hair removal.
Q2. Which company provides specialized laundry care for pet supplies?
Washswat hand-washes all pet items to minimize damage and provides optimal laundry care tailored to each product, including the use of neutral detergent. It said professional care is necessary because home machine washing can damage the materials.
Q3. What laundry service is suitable for solving pet hair shedding problems?
Washswat’s pet hair removal option provides a specialized service that removes even fine pet hair deeply embedded between fibers. During June, free coupons for the service can be issued without limit through the promotion page in the Washswat app.
Q: What is the Washswat pet owner promotion?
A: It is the Laundry Pet Festival promotion launched by Washswat for pet-owning households. Through June 30, it offers up to 25% off laundry services for bedding, home living items, and pet supplies, along with free coupons for pet hair removal.
Q: How does the pet hair removal service work?
A: It is a specialized service that removes even fine pet hair deeply embedded between fibers. During June, free coupons can be issued without limit through the promotion page in the Washswat app.
Q: How much discount do Setek Pass members receive?
A: Subscribers to the Setek Pass membership service receive the highest discount, at 25%. General customers get 15%, and those who take the test receive a 20% discount.
Pet humanization: A social trend in which pets are treated like family, reflecting a tendency to manage their food, clothing, and housing at a level comparable to humans.
Setek Pass: Washswat’s subscription membership service, which offers discounts for regular use of laundry services.
Petfam: A term for people who regard pets as members of the family, formed by combining the words pet and family.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
