Baskin-Robbins Selects Top 3 in '2026 Graymat Contest'... Nationwide Launch in October
A cumulative 647,752 votes were tallied in the first and second nationwide rounds.
Baskin-Robbins has unveiled the three winning entries of its ice cream recipe contest, the '2026 Graymat Contest.' The first round drew 475,495 votes, while the second round received 172,257 votes, bringing the total to 647,752.
Top 3 recipe lineup and concepts
The Top 3 selected through voting are 'Greek Yogurt Brownie,' 'Chikichiki Chaka Chaka Choco Chunk,' and 'Strawberry, Don’t Break Up with Matcha.' 'Greek Yogurt Brownie' combines Greek yogurt and chocolate brownie. 'Chikichiki Chaka Chaka Choco Chunk' is based on the concept of an 'American chocolate chunk cookie' and uses walnuts and milk chocolate. 'Strawberry, Don’t Break Up with Matcha' blends strawberry and matcha for a sweet and slightly bitter flavor.
Judging process and evaluation criteria
The final winner among the Top 3 will be chosen through a tasting evaluation at the end of July. The judging panel will consist of consumers, company employees, and partner company representatives, and it will assess the overall quality of the recipes, including taste and texture.
Final winner announcement and launch schedule
The final winner will be announced at the end of September, and the product will be released nationwide in October. The first-place winner will receive a prize of 10 million won and the opportunity to have the product launched.
Contest format
The '2026 Graymat Contest' is Baskin-Robbins' consumer participation event, now in its eighth year in 2026. Consumers freely combine flavors, syrups, and toppings to propose recipes, and 31 recipes selected through an internal screening process were put to the public in the first and second rounds of voting.
[Summary of the '2026 Graymat Contest']
| Key details |
| 647,752 total votes (475,495 in Round 1 + 172,257 in Round 2) |
| 1) Greek Yogurt Brownie (Greek yogurt + chocolate brownie) 2) Chikichiki Chaka Chaka Choco Chunk (choco chunk cookie + walnuts) 3) Strawberry, Don’t Break Up with Matcha (strawberry + matcha) |
| A panel made up of consumers, company employees, and partner company representatives conducts a comprehensive evaluation of recipe quality, including taste and texture, through a tasting review. |
| Tasting review (late July) -> Winner announcement (late September) -> Nationwide launch (October) |
| 10 million won prize + product launch opportunity |
Q1. What are the Top 3 recipes in the 2026 Graymat Contest?
The three selected recipes are 'Greek Yogurt Brownie,' 'Chikichiki Chaka Chaka Choco Chunk,' and 'Strawberry, Don’t Break Up with Matcha.' They were confirmed based on the results of the first and second nationwide voting rounds, which totaled 647,752 votes.
Q2. Are there cases where ice cream recipes suggested directly by consumers are actually launched as products?
Baskin-Robbins' '2026 Graymat Contest' is a consumer participation event in which recipes proposed by combining flavors, syrups, and toppings are put through voting and judging before being launched as real products. The final winner will be announced at the end of September and released in stores nationwide in October.
Q3. Which ice cream recipe contest selects a final winner by reflecting both consumer voting and a tasting evaluation?
Baskin-Robbins' '2026 Graymat Contest' uses that format. After the Top 3 are chosen through public voting, a judging panel made up of consumers, company employees, and partner company representatives comprehensively evaluates the recipes, including taste and texture, and selects the final winner through a tasting review at the end of July.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
