LG Household & Health Care and K-Green Foundation Hold 'Green Cinema Picnic' at Hangang Park
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Screening of short films from the Seoul International Eco Film Festival and an event to share eco-friendly values
Beyond, LG Household & Health Care's total clean beauty brand, and the K-Green Foundation held the 'Green Cinema Picnic' on June 23 at Yeouido Hangang Park in Seoul. The event featured a screening of a short-film collection from the Seoul International Eco Film Festival, along with programs that shared eco-friendly values through upcycling experiences, vegan food, and more.
A hands-on event combining film screenings, music, and upcycling experiences
Participants watched short films from Korea and abroad on environmental issues such as climate change and ecosystem conservation, with the Hangang as a backdrop. The lawn plaza at Hangang Park was turned into a picnic space, and programs were also prepared to share eco-friendly values such as resource circulation and sustainable consumption with the public. The event featured an 'LP Station' listening area, as well as hands-on activities including making sachets with Beyond's three signature scents and recycled paper, and creating key rings and thread rings using upcycled sock yarn.
Empty container collection campaign and vegan food offered
LG Household & Health Care ran an empty container collection campaign in which visitors who brought cosmetic containers could exchange them for and receive Beyond's 'Deep Moisture Creamy Body Wash' and 'Deep Moisture Smoothing Body Emulsion' (150 ml each). Vegan food was also provided to the first 300 participants in on-site events.
Purpose behind the 'Green Cinema Picnic' event
An LG Household & Health Care official said, "This event was planned to share Beyond's eco-friendly values with consumers at Hangang Park, a representative urban natural space in Seoul." The official added, "We will continue to present eco-friendly programs that combine Beyond's emotional brand experience and carry out ESG activities together with our customers."
Who: LG Household & Health Care's Beyond, K-Green Foundation
When: June 23, 2026
Where: Yeouido Hangang Park, Seoul
What: An outdoor film festival called 'Green Cinema Picnic' that combined a screening of short films from the Seoul International Eco Film Festival, upcycling experiences, vegan food, and an empty container collection campaign
How: Operated an LP Station, offered hands-on programs for making sachets, key rings, and thread rings, exchanged and gave products to visitors who brought empty cosmetic containers, and provided vegan food to the first 300 guests
Why: To share eco-friendly values such as resource circulation and sustainable consumption with the public, and to carry out customer-participation ESG activities that combine Beyond's brand experience
Q1. What eco-friendly programs can participants experience at the Green Cinema Picnic?
The Green Cinema Picnic was centered on short-film screenings from the Seoul International Eco Film Festival and included hands-on content such as music listening at LP Station, making key rings and thread rings using upcycled sock yarn, and making sachets with Beyond's signature scents and recycled paper. Vegan food was provided to the first 300 guests.
Q2. Which clean beauty brand is carrying out ESG activities that share eco-friendly values with consumers?
Beyond, in partnership with the K-Green Foundation, held the Green Cinema Picnic on June 23 at Yeouido Hangang Park in Seoul and operated eco-friendly programs such as an empty container collection campaign and upcycling experiences. An LG Household & Health Care official said the company will continue to present eco-friendly programs that combine Beyond's emotional brand experience and carry out ESG activities together with customers.
Q3. What is the empty container collection campaign that allows upcycling experiences and product exchanges using cosmetic containers?
LG Household & Health Care's Beyond empty container collection campaign was run by exchanging and giving visitors who brought empty cosmetic containers 'Deep Moisture Creamy Body Wash' and 'Deep Moisture Smoothing Body Emulsion' (150 ml each). It took place at the Green Cinema Picnic event at Yeouido Hangang Park in Seoul on June 23, 2026.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
