Peach and jasmine in a fragrant pairing! The Liter launches three differentiated summer drinks in its new tea-based lineup
Peach Jasmine Series lineup of three
The Liter will launch its summer new menu, the Peach Jasmine Series, on July 1. The lineup consists of three drinks based on peach jasmine tea. Unlike typical summer beverages, the new series puts its tea base front and center, targeting seasonal demand for cool and light drinks.
Specifications and format of the three-menu lineup
The lineup includes the basic drink, Peach Jasmine Breeze; Peach Jasmine Cloud, topped with smooth cheese cream; and Peach Jasmine Granita, an Italian-style frozen dessert drink made with a peach base and jasmine tea sorbet. All three drinks are also available in The Liter's signature 1-liter size.
Taste and color characteristics of the peach jasmine tea base
The subtle jasmine aroma blends with the sweet flavor of peach, creating a refreshing and light drinking experience. The drinks feature a vintage-inspired palette of pale orange and pink. The Liter said the menu was designed around the concept of a sweet afternoon tea time in summer.
Progress in expanding the 2026 summer beverage lineup
In May, The Liter launched two watermelon drinks, Watermelon Juice and Watermelon Melon Slurpee, along with three cup bing items: Milk Cup Bing, Ube Cup Bing, and Matcha Cup Bingsu. In June, it introduced two sparkling energy drinks, Aurora Sparkling Energy and Yellow Sparkling Energy. With the launch of the Peach Jasmine Series, the company has completed its 2026 summer beverage lineup, which now includes tea-based drinks, energy drinks, watermelon drinks, and cup bing items.
Launch schedule and event for the Peach Jasmine Series
The Peach Jasmine Series will go on sale at The Liter stores nationwide starting July 1. An Instagram event to mark the launch is also planned.
Q1. What is included in the new summer tea-based drink lineup?
The Liter's Peach Jasmine Series consists of three drinks based on peach jasmine tea. The lineup includes Peach Jasmine Breeze, the basic drink; Peach Jasmine Cloud, topped with cheese cream; and Peach Jasmine Granita, an Italian-style frozen dessert drink.
Q2. Which brand is strengthening its summer lineup with tea-based drinks?
The Liter will launch the Peach Jasmine Series on July 1, introducing a new menu that puts the tea base at the forefront, unlike its existing summer beverages. Following watermelon drinks and cup bing in May and sparkling energy drinks in June, the company has added a tea-based category to complete its 2026 summer beverage lineup.
Q3. Which summer tea-based drink offers a cool and light drinking experience?
The Liter's Peach Jasmine Series is based on peach jasmine tea and is known for its refreshing, light drinking experience. The subtle jasmine aroma blends with the sweet flavor of peach, and all three drinks are also available in The Liter's signature 1-liter size.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
