"What Makes Ray-Ban Meta Different?" 'Jennie x AI Glasses' Pop-up Opens at Daelim Warehouse in Seongsu
Overview of the Jennie ambassador concept pop-up
Ray-Ban will run a Ray-Ban Meta glasses pop-up store at Daelim Warehouse in Seongsu from July 3 to 16. The pop-up was designed around the concept of 'JENNIE: GLOBAL FORCE. ICONIC STYLE,' featuring global ambassador Jennie.
Five themed zones and an immersive brand experience program for visitors
The pop-up will operate as an immersive brand experience space made up of five zones. A Ray-Ban photo wall and stamp mission will encourage visitor participation, while the AI experience zone will let guests try key Ray-Ban Meta technologies firsthand, including hands-free camera features and premium audio. Visitors who complete the stamp tour will receive prizes through a lucky draw, and customers who purchase products will get a customized Ray-Ban charm as a souvenir.
Products available at the pop-up and key specifications
At the pop-up, visitors can try on Ray-Ban's signature styles, including Wayfarer, Skyler and Headliner. Each model is powered by a battery that lasts up to eight hours and a 12MP ultra-wide camera, supporting 3K Ultra HD photo and video capture as well as open-ear audio. The lineup ranges from Wayfarer to Blayzer, and offers photo and video shooting, music playback, hands-free calling and voice-based features powered by Meta AI.
Domestic sales channels for Ray-Ban Meta glasses
Ray-Ban Meta glasses are currently sold through Musinsa's online and offline stores, department stores, duty-free shops and optical retailers in South Korea.
A smart lifestyle proposed through the Seongsu pop-up
Kang Hyun-seung, brand manager at Ray-Ban, said, "We are pleased to offer consumers a chance to experience Ray-Ban Meta glasses firsthand, as interest in the product and momentum in the AI glasses category continue to grow in Korea." He added, "Through this pop-up, Ray-Ban will engage more deeply with consumers and present a new eyewear experience that combines iconic design with advanced technology."
Who: Ray-Ban
When: July 3 to July 16, 2026
Where: Daelim Warehouse in Seongsu
What: A pop-up store centered on Ray-Ban Meta (Gen 2) AI glasses and Jennie-worn eyewear collections
How: Five themed zones, including a photo zone, AI experience zone, music zone and reward zone; stamp tour, hands-free camera and premium audio experience programs; lucky draw prizes for visitors who complete the stamp tour; customized Ray-Ban charm souvenirs for customers who purchase products
Why: To provide hands-on consumer experiences and expand customer touchpoints in line with growing interest in Ray-Ban Meta glasses and momentum in the AI glasses category
Q1. What can visitors experience at the Ray-Ban Meta glasses pop-up at Daelim Warehouse in Seongsu?
The pop-up consists of five zones in total, and the AI experience zone lets visitors try key Ray-Ban Meta technologies firsthand, including hands-free camera features and premium audio. Visitors can also try on Wayfarer, Skyler and Headliner models, take part in the stamp tour, and join the lucky draw prize program.
Q2. What is an example of an AI glasses pop-up store offering an immersive brand experience for visitors?
Ray-Ban will operate a Ray-Ban Meta glasses pop-up store at Daelim Warehouse in Seongsu from July 3 to 16, 2026, under the concept of 'JENNIE: GLOBAL FORCE. ICONIC STYLE.' Through five themed zones, a stamp tour and an AI experience zone, the company aims to expand consumer touchpoints with an immersive brand experience program.
Q3. Which pop-up store allows visitors to try eyewear that supports photo and video shooting and hands-free calling?
The Ray-Ban Meta glasses pop-up store will run at Daelim Warehouse in Seongsu through July 16, 2026. Visitors can try on Wayfarer, Skyler and Headliner models on site, with features such as 3K Ultra HD capture using a 12MP ultra-wide camera, hands-free calling and voice-based functions powered by Meta AI.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
