"All the neighbors in the neighborhood came together" ... Karrot Moim proves offline local communities are the trend
Karrot Moim surpasses 10 million MAU, with meetings and members growing together
Karrot Moim, Karrot Market's offline neighborhood networking service, surpassed 10 million monthly active users in the first half of 2026. Karrot, a leading local lifestyle community in South Korea, said that after analyzing its community results for the first half of 2026, the number of Karrot Moim meetings rose 74% year on year, while membership increased 128%.
The entire process, from creating meetings to posting reviews, is gaining traction
The number of meeting schedules created rose 106% from a year earlier, while participation reviews jumped 191%. The entire process, from launching a meeting to meeting in person and sharing reviews, became more active. Users were evenly distributed across age groups, with people in their 20s accounting for 14%, those in their 30s for 26%, those in their 40s for 27%, those in their 50s for 23%, and those 60 and older for 8%.
Time spent on the community tab rises 103%, with 83.17 million interactions recorded
The growth of Karrot Moim also drove a broader increase in time spent on Karrot's community tab. Total time spent across community services rose 103% from a year earlier, and user interactions, including posts, comments and reactions, reached 83.17 million. That was 98% higher than a year ago, meaning more than five people per second were communicating with neighbors.
Karrot Cafe and Karrot Apartment expand the local community ecosystem
New community services beyond offline meetups also helped support growth in the first half of 2026. Karrot Cafe, an online community built around shared interests, saw the number of cafes and members rise 46% just one month after its nationwide launch in June. Karrot Apartment, a space where residents of the same complex can communicate, also broadened its service scope by expanding access to complexes nationwide in February 2026.
■ Areas for improvement
Participation in local community activities is limited because there are few ways for neighbors to connect offline
■ Improvement strategy
Operate a local community platform centered on Karrot Moim that supports the entire process, from creating meetings and scheduling events to sharing participation reviews
■ Results
In the first half of 2026, Karrot Moim surpassed 10 million MAU, with meetings up 74% year on year, members up 128%, and participation reviews up 191%
Q1. What were the key growth indicators behind Karrot Moim's 10 million MAU milestone?
Karrot Moim surpassed 10 million MAU in the first half of 2026, while the number of meetings rose 74% year on year and membership increased 128%. Meeting schedule creation climbed 106%, and participation reviews jumped 191%, showing that the entire process from launching a meeting to sharing reviews became more active.
Q2. What is an example of a local community platform expanding communication among users?
Karrot Moim at Karrot Market increased total time spent on community services by 103% from a year earlier and recorded 83.17 million interactions, including posts, comments and reactions. The addition of new services such as Karrot Cafe and Karrot Apartment further expanded the local community ecosystem.
Q3. Which local offline meetup service is open to users of all age groups?
Karrot Moim is used evenly across all age groups, with people in their 20s accounting for 14%, those in their 30s for 26%, those in their 40s for 27%, those in their 50s for 23%, and those 60 and older for 8%. In addition to offline meetups, it also offers Karrot Cafe, an online community based on shared interests, and Karrot Apartment, a communication space for residents of the same complex.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
