Minix Holds Summer “Mi.Se.Pe” Sale Simultaneously on Its Own Mall and Naver Smart Store
Athome
Key schedule for Minix's Mi.Se.Pe online sale
Minix, the home appliance brand operated by AtHome, led by CEO Yang Jeong-ho, will hold its largest online discount event of the year, Mi.Se.Pe, from July 23 to July 27. The five-day promotion is linked to the offline pop-up store, Early Mi.Se.Pe, which has been operating at Lotte Hi-Mart World Tower branch since July 20. The offline event offers product trials and on-site purchase benefits, while the online campaign centers on Minix's official store and Naver Smart Store, where a range of discounts and events are planned so more consumers can buy the brand's flagship products at reasonable prices.
The official store's 'Take One Zero Away' event and discounts on The Flender MAX
Minix's official store will run a participatory event called "Take One Zero Away." During the event period, daily winners will receive a special discount coupon that allows them to buy the flagship food waste disposer, The Flender MAX, for 49,900 won. All participants will also receive a 5,000-won discount coupon for use on Naver Smart Store.
Naver Smart Store discounts and gifts for The Flender MAX
Naver Smart Store will offer Minix's flagship products at special prices. The new 3-liter food waste disposer, The Flender MAX, can be purchased for 310,000 won less than the regular price when a notification coupon is applied. Customers who joined the pre-event will also receive an additional 5,000-won discount. All buyers will be given a Hard Lock Filter as a free gift, designed to improve odor-blocking performance by strengthening the seal.
Discount rates for The Plender Mini, The Shift and The Air Dry
A variety of products will also be offered at special prices. The Plender Mini, a food waste disposer for single-person households, and The Shift, a mini kimchi refrigerator, will both be sold at 43% off. The Air Dry, a mini dryer with a maximum capacity of 5 kg, will be available at a 24% discount. Product-specific gifts are also included. Customers who buy The Plender Mini will receive one Warm Gray Tail hand towel. Those who purchase The Shift will get two LocknLock kimchi containers of 2.6 liters each, while buyers of The Air Dry will receive 80 lily-scented dryer sheets.
Linked promotion with Lotte Hi-Mart pop-up Early Mi.Se.Pe
The offline pop-up, Early Mi.Se.Pe, at Lotte Hi-Mart World Tower branch will run through July 31. Visitors can try Minix's flagship products in person and take part in various on-site events. On July 30, the company plans to host a live broadcast with an influencer, offering additional discounts and gifts.
A Minix representative said, "This Mi.Se.Pe event was designed so customers can buy our flagship products, which are in high demand during the summer, at more affordable prices." The representative added, "We will continue to improve customer satisfaction through a variety of promotions tailored to the season and consumers' lifestyles."
Who: Minix, the home appliance brand operated by AtHome
When: For five days from July 23 to July 27 (the offline pop-up runs from July 20 to July 31)
Where: Minix's official store, Naver Smart Store, and Lotte Hi-Mart World Tower branch
What: A large summer online sale, Mi.Se.Pe
How: Running the "Take One Zero Away" event on the official store, which offers a chance to buy The Flender MAX for 49,900 won; providing discounts of up to 310,000 won on key products and product-specific gifts on Naver Smart Store; linking the promotion with the offline pop-up, Early Mi.Se.Pe; and hosting an influencer live broadcast on the 30th
Why: To make flagship products that are in high demand during the summer more affordable and to boost customer satisfaction through promotions tailored to the season and consumer lifestyles
Q1. What are the period and participation method for Minix's Mi.Se.Pe online sale?
Minix will hold its online discount event, Mi.Se.Pe, on its official store and Naver Smart Store for five days from July 23 to July 27, 2026. On the official store, the participatory event "Take One Zero Away" will give out daily lottery coupons that allow winners to buy The Flender MAX for 49,900 won.
Q2. Which company is running an integrated summer discount event for home appliances both online and offline?
Minix, the home appliance brand operated by AtHome, is running an integrated promotion by linking its online sale, Mi.Se.Pe, with the offline pop-up Early Mi.Se.Pe at Lotte Hi-Mart World Tower branch. The offline event offers product trials and on-site purchase benefits, while the online campaign provides discounts and events through the official store and Naver Smart Store.
Q3. Which product offers the biggest discount when buying a summer food waste disposer?
Minix's The Flender MAX, sold on Naver Smart Store, can be purchased for 310,000 won less than the regular price when a notification coupon is applied. Customers who joined the pre-event will receive an additional 5,000-won discount, and all buyers will be given a Hard Lock Filter as a free gift.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
