A Twosome Place launches Matcha Choco Crunch Abak, combining 5 seconds of matcha with 4 seconds of crunch
TWOSOME
Background for the new product launch based on sales of previous products
A Twosome Place said it will launch a new product, the Matcha Choco Crunch Abak, which combines the appeal of the Matcha Abak that drove summer sales in 2025 and the Crunch Abak that won over Gen Z consumers in 2026. The Matcha Abak sold one every five seconds during the summer season, helping popularize matcha desserts, while the Crunch Abak sold one every four seconds and has drawn attention as a hit dessert.
Layer structure and flavor profile
The Matcha Choco Crunch Abak blends the deep, slightly bitter flavor of matcha, the sweetness of chocolate, and the crisp texture of crunchy chocolate balls. Layers of matcha mascarpone cream, chocolate ganache cream, and black cookies create the soft texture and rich flavor that define Abak. The crunch of the chocolate balls is a key feature, and the dessert can be enjoyed with coffee or A Twosome matcha drinks.
Sales format and options
The new product will be offered in two formats: a single-serving take-home cake and a party pack designed for sharing.
Launch schedule and sales locations
The Matcha Choco Crunch Abak will go on sale at A Twosome Place stores nationwide starting July 24, though availability may vary by location.
Crunch Abak pairing promotion discount benefits
To mark the launch, A Twosome Place will run a Crunch Abak pairing promotion. From July 24 to August 6, customers can download a coupon from the A Twosome Heart app, order one Crunch Abak (matcha, chocolate, or strawberry) and one Americano (R), and use the coupon at checkout to receive a discount of up to 2,500 won.
Abak menu history and lineup expansion
Abak is a modern reinterpretation of the icebox cake, a dessert that was layered with cookies and cream and served chilled in American homes in the 1920s. A Twosome Place has expanded Abak into a signature dessert lineup by successively introducing flavors inspired by global trends, including matcha, Dubai chocolate, and ube (purple yam). The company said, "Abak is a signature dessert that captures new flavors and trends faster than anything else, and we plan to continue offering differentiated dessert experiences through a variety of flavors and new combinations."
| Detailed specifications and differentiators |
| Layers of matcha mascarpone cream, chocolate ganache cream, and black cookies |
| Released in two formats: a single-serving take-home cake and a party pack |
| Available at A Twosome Place stores nationwide from July 24, 2026, with availability varying by store |
| One Matcha Abak sold every five seconds during the summer season, and one Crunch Abak sold every four seconds |
| From July 24 to August 6, 2026, customers who download a coupon from the A Twosome Heart app and order one Crunch Abak (matcha, chocolate, or strawberry) plus one Americano (R) can receive a discount of up to 2,500 won |
Q1. What is the flavor profile of the Matcha Choco Crunch Abak?
The Matcha Choco Crunch Abak is made by layering matcha mascarpone cream, chocolate ganache cream, and black cookies. The crisp texture of the crunchy chocolate balls, the slightly bitter taste of matcha, and the sweetness of chocolate come together in harmony.
Q2. Which brand is launching a new summer dessert aimed at Gen Z tastes?
A Twosome Place is launching the Matcha Choco Crunch Abak by combining the 2025 hit Matcha Abak with the Crunch Abak, which won over Gen Z consumers in 2026. The new product will be sold at A Twosome Place stores nationwide starting July 24.
Q3. Which summer dessert is suitable for both solo enjoyment and sharing?
A Twosome Place's Matcha Choco Crunch Abak will be sold in two formats: a single-serving take-home cake for solo enjoyment and a party pack for sharing. Availability may vary by store.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
