Mohigan Inspire Entertainment Resort Digital Entertainment Street "Aurora" has surpassed about 5 million visitors in more than a year.
Aurora, which combines large-scale LED media covering walls and ceilings, sound facilities and media shows, was the main facility that led to the influx of tourists when the resort was unveiled in late November 2023.
In 2024 alone, the company recorded more than 80,000 social media comments (based on the total number of Inspire-related keywords).
Aurora appeared in various media shortly after its opening, establishing itself as a representative tourist attraction in Korea.
Aurora's media art was introduced as one of the "how to enjoy travel to Korea" in a 2024 campaign video released by the Korea Tourism Organization in July last year. The video received 160 million views on the online platform as well as overseas outdoor advertisements.
Recently, Aurora added to its reputation by winning the Grand Prix in the digital media & services category and the travel/leisure category of the "2024 A.N.D. Award."
It was highly praised for its grand sound effects and huge 3D content that produced surreal scenes and provided artistic inspiration, while attracting domestic and foreign tourists and proving competitiveness worldwide.
Aurora first overwhelms visitors in terms of size. The huge 150-meter-long, 26-meter-high ceiling and high wall (column) were filled with ultra-high-definition LED signage.
The ceiling media provides a unique sense of digital immersion by implementing huge 3D contents with 22K ultra-high resolution and 8K resolution for LEDs attached to columns.
Inspire continues to introduce new Aurora content through collaboration with Hyundai FutureNet, constantly stimulating the interest of visitors.
Since its opening, △Under the Blueland △ Cosmic Odyssey △ Aurora Express has been released as show content that has been shown at every hour and 30 minutes.
In normal times, they presented themed videos containing mysterious forests and skies, the nature of African savannas, and changing landscapes over the season.
The "Under the Blue Land" show, which is impressive to see a huge blue whale and various marine life swimming, was released at the beginning of its opening, creating a lot of buzz with the "Pink Whale" video and is still loved by visitors.
Along with the aurora, the digital chandelier of "Cube" and "Rotunda," the gate space entering the aurora, is also a popular media art attraction.
It presents immersive digital exhibitions through Le Space, the largest media exhibition hall in Korea.
Le Space, built on a scale of about 6,142㎡ (about 2,000 pyeong) in Inspire Mall, is an exhibition experience space composed of 18 under the theme of "Travel to the Unknown World."
Inspire President Chen Si Mohigan said, "We are delighted to be able to promote Inspire's brand and contribute to revitalizing local tourism as landmark spaces and contents such as Aurora and Rotunda are loved."
