Pirelli launches Cinturato All Season SF3 in South Korea, earns top A rating in Europe
PIRELLI
Pirelli has launched the 'Pirelli Cinturato All Season SF3' in South Korea. The tire has earned an A rating for wet grip on the European energy label and the 3PMSF symbol, strengthening driving stability in all seasons.
New model launched in South Korea based on virtual design technologyItalian tire brand Pirelli is introducing the all-weather tire 'Pirelli Cinturato All Season SF3' in South Korea. Using Virtual Development technology, the company optimized performance from the design stage. Through simulation, the tire achieved the top A rating for wet grip under the European tire energy label across all sizes.
European A rating and winter safety certification achievementsThe new product earned an A rating across the entire lineup, proving its braking performance on wet roads. It also received the 3PMSF symbol, which officially certifies performance in severe winter conditions, further enhancing driving stability throughout the year. This offers a premium all-weather solution for South Korea's road conditions, where temperatures vary widely.
Adaptive tread and variable 3D sipe structure At the core of the technology is an adaptive tread that strengthens driving stability as the tire wears. The 3D sipes change from a straight shape to a zigzag pattern as the tire wears, expanding the contact area on snowy roads. The tire also uses a variable structure that opens and closes grooves depending on driving conditions, securing both summer steering precision and winter grip.
Performance verified by DEKRA and TÜV SÜDThe product's performance was objectively verified by external organizations. In tests by Germany's independent testing agency DEKRA, it recorded the highest overall braking score in its class. It also received a performance mark from TÜV SÜD in recognition of its driving stability. Based on this technology, Pirelli was previously named the all-season tire manufacturer of the year by Auto Bild.
| Notes / Differentiators |
| Pirelli all-weather lineup |
| Digital simulation optimization at the design stage |
| Wet-grip standard across all sizes |
| Official certification for severe winter driving performance |
| Variable sipe shape changes as the tire wears |
| TÜV SÜD performance mark obtained |
WHAT What kind of product is the Pirelli Cinturato All Season SF3?
It is Pirelli's premium all-weather tire, with performance optimized from the design stage through Virtual Development.
HOWHow does the adaptive tread technology work?
As the tire wears, the 3D sipes change into a zigzag shape to improve grip, and the grooves open and close depending on driving conditions to adjust performance for each season.
RESULTWhat were the results of verification by international organizations?
The tire earned an A rating for wet grip across all sizes and received DEKRA's top braking performance score as well as the TÜV SÜD performance mark.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
