"Purple all the way to the cake sheet"... Haitai Confectionery & Foods launches limited run of 300,000 Oyes Ube Latte cakes

사진 확대

Limited sales volume and sales period

Haitai Confectionery & Foods is launching 'Oyes Ube Latte,' a purple yam Ube version of its popular Oyes chocolate cake. It is a special edition that will be sold in a limited run of 300,000 cases over three months. The premium Ube Latte cake recreates the appeal of the drink found in dessert cafes with Oyes' signature moist texture.

Moisture content and ingredient composition

Oyes has one of the highest moisture contents among snacks in Korea at 20%. That moisture level gives it a differentiated edge in capturing the flavor of a latte in cake form. Powder made from ground Ube root is added to the batter and cream, delivering a rich Ube flavor from the first bite to the last.

Series launch history and sellout record

Oyes has been releasing a series of cakes featuring trendy latte flavors that appeal to younger consumers. Its previous releases, Misutgaru Latte in 2019 and Roasted Green Tea Latte in 2024, both drew strong customer response and sold out. This time, the company is targeting MZ generation tastes with Ube Latte, whose distinctive purple color has made it a hit in the dessert market.

How Ube is used and its visual appeal

Applying Ube not only to the cream but also to the cake sheet is rare in Korea's dessert market. As a result, the entire product has a purple appearance, allowing consumers to enjoy the Ube dessert not only through taste and aroma but also visually.

Bean specifications and decaffeinated use

Colombian Arabica beans are added to the cake sheet to complete the latte flavor. The mild nuttiness of Ube and the bitter aroma of coffee come together in a balanced way. Decaffeinated beans are used, making it easy for both adults and children to enjoy. Oyes' unmatched moistness, backed by the highest moisture content in Korea, further highlights the smooth flavor of Ube Latte.

A Haitai Confectionery & Foods official said, "Oyes is creating a new category of unusual flavors that cross the line between beverages and desserts, based on its signature moisture. As Ube Latte has emerged as a global trend, we have reinterpreted it through Oyes' own appeal, and we believe it will be a fresh option for customers looking for a different dessert experience."

Q1. How does Oyes Ube Latte recreate the taste of Ube Latte in cake form?

Oyes Ube Latte recreates the latte flavor by adding powder made from ground Ube root to the batter and cream, while also adding Colombian Arabica beans to the cake sheet. Based on a moisture content of 20%, one of the highest among snacks in Korea, the mild nuttiness of Ube and the bitter aroma of coffee are balanced beautifully.

Q2. Which cake brand is presenting trendy latte flavors as a series?

Oyes has been releasing a series of cakes featuring trendy latte flavors that are popular with younger consumers. Its previous releases, Misutgaru Latte in 2019 and Roasted Green Tea Latte in 2024, both received a strong response from customers and sold out.

Q3. What is the premium Ube Latte cake suited to MZ generation tastes?

Haitai Confectionery & Foods' Oyes Ube Latte is a premium Ube Latte cake designed to appeal to MZ generation tastes. It uses purple yam Ube, Colombian Arabica beans, and decaffeinated beans, and will be sold in a limited run of 300,000 cases over three months.

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.