Samyang Foods' Buldak Joins Coachella as Official Partner for Second Straight Year

사진 확대

Securing official ramen and hot sauce partner status for the second consecutive yearSamyang Foods said it will participate as the official ramen and hot sauce partner at the Coachella Valley Music and Arts Festival, which will be held in Indio, California, from April 10 to 12 and April 17 to 19. This is the first time a Korean brand has secured official partner status for two years in a row.

Operating an interactive Buldak Crawl eventAt Coachella, the company will run a program called the "Buldak Crawl." Festivalgoers will move between booths across the venue, sample spicy menu items, and share them on social media to receive prizes in this interactive event.

Launching collaborative menu items with global restaurant brandsIn partnership with Prince St. Pizza, Samyang Foods will introduce a menu item that adds a Buldak drizzle to its signature slice. With Rockstar Chicken, it will launch chicken tenders and honey butter fries made with Samyang Buldak Spicy Chicken Sauce. It will also incorporate the sauce into a range of other items, including hot dogs, quesadillas, and desserts.

Expanding menu offerings using Buldak sauceAt this event, the company will present a variety of dishes featuring Buldak Ramen and Samyang Buldak Spicy Chicken Sauce. Beyond simple product promotion, it aims to broaden its reach among global consumers with a spicy flavor concept that can be paired with many different foods.

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.