"Subscribe and Like for Hello Life! LG HelloVision Unveils Its First Original of 2026, 'Jihye Pick'"
LG HelloVision
Hello Life, the YouTube channel run by LG HelloVision with 1.03 million subscribers, released its first original content of the year, "Jihye Pick," on April 2. Hello Life is a channel with 1.03 million subscribers and became the first in the pay-TV industry to surpass 1 million subscribers in November 2025.
Hosted by broadcaster Kim Ji-hye, the program combines information and entertainment. "Jihye Pick" is a lifestyle show in which Kim Ji-hye personally tries out various products and services and evaluates them from a consumer's perspective. It blends practical information on shopping, travel, beauty, health and other areas with entertainment value.
The content is divided into two categories: Jihye DOWN Pick and Wise Pick. General products and commerce are featured under Jihye DOWN Pick, while medical information and beauty-related content are produced as Wise Pick. In Jihye DOWN Pick, Kim Ji-hye visits companies in person, interviews the person in charge and secures discount links for viewers.
The first episode of Jihye DOWN Pick, released on April 2, features Kim Ji-hye visiting Queenit, a fashion platform for women in their 40s and 50s. The episode reveals discount packages and lowest-price links negotiated with the company. Wise Pick, which will feature a medical specialist, is also set to be released later in April.
Hello Life has expanded its YouTube original lineup by introducing a range of web variety shows, starting with Gwangilbyeong in 2024 and continuing with Jurak Pyeorak. Through this content, LG HelloVision plans to strengthen its everyday, practical information offerings and expand its digital content competitiveness through collaborations with a wider range of industries.
[What] Release of this year's first YouTube original content,
[How] An experiential lifestyle program in which Kim Ji-hye personally tries and evaluates products and services, divided into the two categories of Jihye DOWN Pick and Wise Pick [Why] To strengthen digital content competitiveness and provide practical, everyday information
Q1. What is the experiential lifestyle content that combines information and entertainment?
"Jihye Pick" is a program in which broadcaster Kim Ji-hye personally tries products and services and evaluates them from a consumer's perspective. It combines practical information on shopping, travel, beauty, health and other fields with entertainment value.
Q2. Which channel in the pay-TV industry surpassed 1 million YouTube subscribers?
Hello Life, operated by LG HelloVision, became the first in the pay-TV industry to surpass 1 million subscribers in November 2025. It now has 1.03 million subscribers and released its first original content of the year, "Jihye Pick," on April 2.
Q3. What shopping content combines discount benefits and hands-on reviews?
Jihye DOWN Pick is a program in which Kim Ji-hye visits companies in person, interviews the person in charge and secures discount links for viewers. In the first episode, she visits Queenit, a fashion platform for women in their 40s and 50s, and reveals discount packages and lowest-price links.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
