“Cooking as Environmental Activism? What Were the Delicious Earth Day Highlights That Took Over Hip Euljiro?”
Sempio
Q1. Do you know why today is Earth Day?
Every year, April 22 is designated as Earth Day to raise awareness of the seriousness of environmental pollution. It is a day when we promise to respond to the warning signs the planet is sending us. Sempio Foods Company, which has long focused on Korean flavors and food research, also prepared special activities for the local community and the environment to mark this meaningful day.
Q2. Why did Sempio employees gather on the streets of Euljiro?
That’s right. Yesterday, on the 21st, about 40 Sempio employees appeared in the Euljiro area, where the company headquarters is located, as well as along the Cheonggyecheon walking path. Instead of documents, they carried tongs and bags. They were there to clean up the community through plogging, the practice of picking up litter while walking or running.
Q3. This sounds like it could be a one-time event. Is it an ongoing activity?
Sempio’s plogging efforts have already continued for three years. Since 2024, the company has taken part every year to support the Sseudam Sseudam Plogging campaign in Euljiro-dong, Jung District, Seoul. The activity reflects Sempio’s corporate philosophy of protecting the environment while growing together with the local community.
Q4. What does environmental protection have to do with home-cooked meals?
This is actually the most important point. According to a survey by the Korea Consumer Agency (KCA), a single delivery meal for two people generates an average of 18 plastic containers. But when people cook for themselves, they can dramatically reduce the use of disposable items. In the end, simply making and eating a home-cooked meal becomes a great environmental action that helps cut carbon emissions and waste.
Q5. Can people who are not confident in cooking still take part in this change?
Of course! For people who find cooking difficult, Sempio recommends Yondu and Yondu Ring. They deliver deep flavor without complicated seasonings or steps, making it easy for anyone to enjoy delicious vegetable-based home-cooked meals. Lowering the barrier to cooking is also part of Sempio’s goal of encouraging eco-friendly habits in daily life.
Q6. Please tell us how people can participate.
To celebrate Earth Day, Sempio is recruiting members for the Yondu Experience Group. Applications are open through the official Yondu Instagram account or blog until April 26. Anyone who wants to share the valuable experience of protecting the environment through cooking is welcome.
Q7. What is the final message Sempio wants to share through this campaign?
The key message is that sustainable habits matter more than grand gestures. Sempio believes that small actions people can easily practice in daily life, such as plogging and home-cooked meals, add up to positive change for the planet. Please continue to support Sempio’s efforts to make the world better through delicious food.
In one line: To mark Earth Day, Sempio is leading eco-friendly action in everyday life by running an employee plogging event and a Yondu Experience Group campaign that highlights the value of home-cooked meals in reducing delivery-related plastic waste.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
