Korean Committee for UNICEF Launches 'Excellence' Campaign... Rings to Be Given to 9 Celebrities and Regular Donors

사진 확대

What is the UNICEF Excellence campaign?

The Korean Committee for UNICEF is launching a donation campaign, UNICEF Excellence, to support children's education and future around the world.

The campaign was created to help children go beyond surviving disasters and poverty, and instead lead their own lives and choose their futures through education.

The campaign slogan is "Prove Your Excellence." It carries the message of connecting excellence achieved in one's own field to a greater positive impact, and supporting children's potential through donations.

Global high-end fine jewelry designer Sally Son joined the campaign as creative director and designed the ring and badge.

The ring and badge were designed around a pencil motif, symbolizing education, dreams, and hope. They reflect the hope that every child can become the author of their own life.

Messages from the 9 celebrities participating in the campaign

Nine people took part in the campaign through talent donation, including actors Kim Hee-sun, Jeon Yeo-been, and Lee Do-hyun, as well as choreographer Lee Jung, music director Kim Moon-jung, film and commercial director Shin Woo-seok, photographer Kim Si-hyun, magician Yoo Ho-jin, and model Park Tae-min.

Actor Kim Hee-sun stressed that children need more attention and opportunities through her participation in the campaign. She said she hoped that by joining UNICEF Excellence, adults would pay closer attention and work together to create more opportunities for children.

Actor Jeon Yeo-been said that helping change a child's life also adds meaning to her own life. She noted that she feels alive when she becomes part of a meaningful project, and that working to change children's lives is making her own life deeper and richer.

Actor Lee Do-hyun said he would take action together so that children can move toward their dreams. He stated that he would stand with UNICEF Excellence so that many children can run toward their own dreams.

Choreographer Lee Jung described UNICEF Excellence as "a beautiful proof of belief in oneself." He said he hopes the ring will also give children around the world the strength to believe in themselves.

Music director Kim Moon-jung emphasized the meaning of education. He said true education begins when we believe in the limitless potential of each child, and added that he hopes his abilities can be used not only in music but also to open up children's possibilities.

Film and commercial director Shin Woo-seok joined the campaign based on his long-term donation experience. He said he has steadily supported UNICEF for some time and that it is important to start with what one can do.

Photographer Kim Si-hyun connected his work with the meaning of the campaign. He said that just as he presses the shutter to make someone's moment last forever, he hopes many children's dreams will come true through UNICEF Excellence.

Magician Yoo Ho-jin recalled his childhood and highlighted the importance of an environment where children can nurture their dreams. Looking back on himself at age 8, when he performed magic with only his hands and no tools, he said he hopes for a world where children can grow their dreams as richly as they do in their hearts.

Model Park Tae-min delivered the message that care is the beginning of change. He said the strength that helped him endure came from small acts of care around him, and that change that transforms the world also begins with concern for others.

사진 확대

What does the UNICEF Excellence Ring represent?

The UNICEF Excellence Ring is a donation reward given to participants who support children's dreams and potential through regular donations.

Its pencil-shaped design reflects the idea of helping children write their own futures through education.

The ring reflects designer Sally Son's philosophy, "Be the author of your life." It conveys the message of helping every child become the main character of their own life.

What materials and sizes are available for the ring?

The ring is made of surgical steel with 14K gold plating.

It comes in four sizes: S, M, L, and XL, and participants can choose the size that fits the finger they want to wear it on.

The ring comes with a black case and a message card. One ring is provided, and the actual package may differ from the promotional image.

How can you receive the UNICEF Excellence Ring?

First-time donors to UNICEF can receive the ring by signing up for a monthly donation of at least 50,000 won on the campaign page.

After selecting the desired ring size and completing the first donation payment, they will receive instructions for entering shipping information through KakaoTalk's UNICEF donor notification message.

Existing regular donors can receive the ring by making a one-time donation of at least 100,000 won through the separate participation process at the bottom of the campaign page.

Shipping address changes are possible until two days before the scheduled dispatch date, and detailed eligibility conditions can be checked on the campaign page.

When will the ring be delivered?

The UNICEF Excellence Ring will be shipped sequentially starting July 16, 2026, after the first donation payment is completed.

The detailed expected shipping date can be checked in the Kakao notification message sent after the donation is completed and in the shipping status section of the My Page area on the UNICEF website.

Tracking numbers can be checked starting the day after shipment. The actual delivery date may vary depending on shipping conditions.

If the ring has not been received even one to two weeks after the scheduled shipping date on a business-day basis, donors can inquire by email, through the customer center, or via the one-on-one inquiry service on the website.

Under what conditions is the UNICEF Excellence Badge provided?

The UNICEF Excellence Badge is additionally provided to donors who have reached cumulative donations of 300,000 won.

The 300,000-won threshold was set based on the amount needed to support one School-in-a-Box, a temporary classroom learning kit that can be used by about 40 children in disaster-stricken areas.

The badge also uses a pencil motif and symbolizes the actions of donors who support children's education and future.

Through this campaign, UNICEF plans to help children learn in safe environments and realize their potential.

Anyone can easily join the campaign and apply for the ring with just a few clicks on the UNICEF Excellence campaign page on the Korean Committee for UNICEF's official website.

사진 확대

Q1. Under what conditions are the UNICEF Excellence Ring and Badge provided?

The UNICEF Excellence Ring is a donation reward given when a donor signs up for a monthly donation of at least 50,000 won and completes the first payment. The badge is additionally provided to donors who have reached cumulative donations of 300,000 won.

Q2. Which organization is running the education donation campaign with 9 celebrities?

The Korean Committee for UNICEF is launching the UNICEF Excellence campaign with nine celebrities, including actors Kim Hee-sun, Jeon Yeo-been, and Lee Do-hyun, as well as choreographer Lee Jung and music director Kim Moon-jung. They participated through talent donation and delivered the campaign message of supporting children's education and future.

Q3. Which campaign offers a fashion ring gift item along with meaningful regular donations?

If you sign up for a monthly donation of at least 50,000 won on the UNICEF Excellence campaign page, you can receive a ring designed around a pencil motif. The ring is made of surgical steel with 14K gold plating and comes in four sizes: S, M, L, and XL.

Q: What is the UNICEF Excellence Ring?

A: The UNICEF Excellence Ring is a regular-donation reward for the UNICEF Excellence campaign run by the Korean Committee for UNICEF. It was designed by creative director Sally Son around a pencil motif symbolizing education and dreams. Made of surgical steel with 14K gold plating, it comes in four sizes — S, M, L, and XL — so participants can choose the size they want.

Q: How can you receive the UNICEF Excellence Ring?

A: New donors can sign up for a monthly donation of at least 50,000 won on the campaign page, choose their preferred size, and complete the first payment to receive instructions for entering shipping information through KakaoTalk's UNICEF donor notification message. Existing regular donors can receive the ring by making a one-time donation of at least 100,000 won through the separate process at the bottom of the campaign page. The rings will be shipped sequentially starting July 16, 2026, after the first donation payment is completed.

Q: Under what achievement criteria is the UNICEF Excellence Badge provided?

A: The UNICEF Excellence Badge is additionally provided to donors who have reached cumulative donations of 300,000 won. This amount was set as the benchmark needed to support one School-in-a-Box, a temporary classroom learning kit that can be used by about 40 children in disaster-stricken areas. The badge also uses a pencil motif and symbolizes the actions of donors who support children's education and future.

◆ School-in-a-Box: A learning kit designed so that children in disaster-stricken areas can study in temporary classrooms. The cumulative donation threshold of 300,000 won was set as the amount needed to support one kit.

◆ Regular donation: A donation method in which a donor contributes a fixed amount every month. Reward distribution begins once the first payment is completed.

◆ Creative director: The person who oversees the campaign's overall visual concept and design. In this campaign, Sally Son was responsible for the ring and badge design.

사진 확대

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.