"Let's Go to Olive Young Stores Nationwide to Catch Pokémon! Why May Turns into a 'Pokémon Holy Land'"
CJ OLIVEYOUNG
Even before the main event began, online communities were already buzzing. We have pulled together the essentials of the Olive Young x Pokémon collaboration, which will run throughout May, and organized everything you need to know. If you're hoping to score limited-edition items, check out this guide now!
Q1. Why Pokémon at Olive Young? Why did they suddenly team up?
This is not just about selling cute products. To mark Pokémon's 30th anniversary and Family Month in May, the company plans to turn Olive Young stores nationwide into an interactive playground. The goal is to make K-beauty more fun and fresh through Pokémon, a franchise loved across generations.
Q2. People say this collaboration is massive. Is that really true?
The numbers speak for themselves. A total of 61 brands are taking part, 29 more than last year's collaboration with Sanrio Characters in July. About 230 limited-edition products will be available across beauty, wellness and lifestyle categories. For participating brands, it is also a bold opportunity to meet a global IP.
Q3. People say OLIVE YOUNG N Seongsu is going to be packed. What makes it so special?
This is the main stage of the festival. In connection with Pokémon GO, customers who collect stamps from Seoul Forest to Olive Young stores will receive a limited-edition promo card featuring Magikarp. There will also be a pop-up store, an exhibition and Pikachu desserts, making it one of the hottest spots in Seongsu-dong.
Q4. Seongsu-dong will probably be too crowded. Are there other locations too?
Dedicated photo zones and stamp rallies will also be set up at 13 key stores nationwide. In particular, special receipts printed at checkout will include Pokémon cheer messages, which are sure to appeal to collectors. You can catch Pokémon anywhere in the country.
Q5. Is there a Pokémon character that exists only at Olive Young?
Those with a sharp eye may already know this, but the star of the campaign is Smoliv, a Pokémon that closely resembles Olive Young's signature olive. Olive Young's own design, "Smoliv Enjoying a Picnic," will appear everywhere from shopping bags to store exteriors. It is a one-of-a-kind visual available only at Olive Young.
Q6. What is the must-have item we should go after first?
Without a doubt, it is the disposable film camera. Starting at 8 a.m. on May 1, it will be given away on a first-come, first-served basis to customers who spend at least 80,000 won in a single purchase. There are four designs in total. With its strong analog feel, it is perfect for taking on a picnic. (A magnet will be given for purchases of 40,000 won or more.)
Q7. Is there a free giveaway for people who do not want to spend much?
Of course. From April 29 to May 6, visit OLIVE YOUNG Official Social Media. Just leave a comment with a camera emoji on the post, and 12 winners will be selected to receive a film camera. If you do not have time to visit a store, start with the online event.
Q8. Finally, if you could give just one tip to avoid missing out, what would it be?
The gifts are available in limited quantities, so lining up early is a must. The film camera giveaway is for Olive Young members, and some stores, including OLIVE YOUNG Namsan The Center Branch, Olive Better Gwanghwamun Branch and Olive Young Gangnam Station Branch, are excluded from the event, so be sure to check in advance. The online and offline launches both begin at 8 a.m. on May 1. Have you set your alarm?
In one sentence: Olive Young has teamed up with Pokémon to create a huge campaign. With 61 brands and 230 products, the Seongsu-dong pop-up and nationwide store events will lead a K-beauty festival that runs all through May. The star of the show is you — and Pokémon.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
