This Summer’s Most Meaningful Journey Into the Forest: Yuhan-Kimberly’s 2026 Green Camp

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Since 1984, Yuhan-Kimberly’s "Keep Korea Green" campaign has built a sincere environmental legacy by nurturing forests across the country for more than 40 years. This year, it is looking for young people who will go beyond simple environmental protection and take action to solve social problems in the era of the climate crisis. Here is a closer look at the real appeal of the upgraded "2026 Green Camp," which carries forward the authenticity of Korea’s longest-running environmental campaign.

Q1. What is the core value that sets this Green Camp apart within the long-running "Keep Korea Green" campaign?

Its greatest significance lies in expanding the public value Yuhan-Kimberly has delivered through forests into the daily lives and actions of college students. Beyond classroom theory, the program adds depth through "living field learning" at wildfire-hit sites. Participants will also share meaningful "solidarity and communication" with peers from across the country, and then carry on the campaign’s true legacy by showing "action-oriented leadership" at Seoul Forest with ideas they design themselves to engage the public.

Q2. How is the overall journey of Yuhan-Kimberly’s "2026 Green Camp" structured?

It is a three-day, two-night journey that explores the hidden forest stories of Andong, North Gyeongsang Province, and Uljin County in depth.

[ Detailed field-learning schedule for Yuhan-Kimberly’s 2026 Green Camp, 3 days and 2 nights ]

Q3. We are also curious about the "all-star expert lineup" and the benefits prepared for participants.

Veteran NGOs in the forest environment field, professional researchers, and environmental influencers will all take part, offering close mentoring that will broaden college students’ perspectives.

The benefits are equally substantial. All participants will receive a certificate of completion, and each person will also be given 150,000 won in team activity funds to help decorate the Seoul Forest exhibition booth. In addition, outstanding teams that deliver impressive results will receive scholarships totaling 4 million won. The top prize team will receive 2 million won, while two excellence award teams will each receive 1 million won. It is a rare opportunity to gain hands-on learning with experts while also building credentials and earning scholarships.

Q4. What is the "team exhibition booth" held after the field learning?

It is a stage where participants turn vivid inspiration from the forest into public-minded ideas that can move people and present them to the world. The event will be held on Saturday, August 8, at the Yuhan-Kimberly Garden in Seoul Forest as a citizen-participation exhibition called "Green Expo."

Participants will prepare their booths from 9 a.m. to 11 a.m. and then run the exhibition from 1 p.m. to 5 p.m., sharing environmental messages with visitors and experiencing the thrill of being planners who drive behavioral change.

In particular, this expo gives participants complete freedom in how they design and present their booths so they can fully express their creativity. Yuhan-Kimberly will provide one booth unit and basic printed materials, so there is no need to worry. The final winning teams will be selected fairly based on a sharp review by Yuhan-Kimberly and the organizing group’s experts, along with live popularity votes from on-site visitors.

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Q5. Is there a must-check list that college students considering applying should never miss?

There are a few essential requirements and safety rules that matter just as much as enthusiasm. Be sure to check them carefully.

First. Follow the schedule and travel as a group.

The three-day, two-night field learning program, held from July 14 to 16, is mandatory for all participants. For safety reasons, only group travel is allowed throughout the program, and individual travel is strictly prohibited, so full cooperation is required. If you are unable to attend the final proposal exhibition on Saturday, August 8, you must consult the organizers in advance.

Second. Prepare the right physical condition and clothing for a forest area.

The Andong and Uljin areas to be visited are steep forest regions. The course includes hiking sections that may require more stamina than expected, so please apply carefully. In particular, wearing slippery sneakers or sandals on site is strictly prohibited, and hiking boots or trekking shoes are required for safety. (※ In case of rain, the program may be replaced with indoor training depending on precipitation.)

Third. A promise for a safe camp.

All Green Camp participants will be required to enroll in group insurance for safety. Since this is a communal living program, participants may be asked to leave if they violate basic rules such as bringing alcohol or engage in sudden individual actions, so mutual consideration is essential.

Fourth. A helpful tip for passing the selection.

Before developing fresh ideas, be sure to review the <40th Anniversary Commemorative White Paper> and the <2024 Long Black Interview> on the Yuhan-Kimberly official website.

Q6. What are the recruitment schedule and application method for this Green Camp?

Any college student nationwide who wants to experience the forest firsthand and solve social problems in the era of the climate crisis through their own actions can apply.

Applications can be submitted easily through the Yuhan-Kimberly official website until midnight on Thursday, July 2. A total of 80 participants will be selected, and both individual applications and team applications of up to four people with campus friends are welcome. (Email inquiries: keepkoreagreen@gmail.com)

Q7. Why has the "Keep Korea Green" campaign, which began in 1984, remained beloved for so long?

It is because the campaign has never been a one-time donation. For more than 40 years, it has consistently carried its commitment forward by planting more than 58 million trees in Korea and abroad and creating 1,279 forests. By taking the lead on environmental challenges that matter in each era, from restoring wildfire-damaged areas to preserving biodiversity, it has earned unmatched public empathy and trust, along with the top recognition for corporate slogan awareness among the public.

In one sentence: Yuhan-Kimberly’s 2026 Green Camp is more than a simple extracurricular activity. Through a three-day, two-night experience at wildfire-hit sites and Beautiful Forest locations, along with operating an exhibition booth at Seoul Forest, it marks the first step toward becoming a "future environmental leader" for the climate crisis era.

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.