Tired of comparisons and evaluations? Encar asks, "How is your value being built over time?"
encar
Launched on April 27, the 'My Residual Value' campaign began with the belief that, unlike cars whose value wears down over time, human lives grow richer as experience accumulates. By extending the idea of a used car to life itself, the campaign invites people to reflect on their own precious journeys. Here are the key questions behind the campaign.
Q1. What is Encar's newly launched 'My Residual Value' campaign about?
This campaign is an emotional project that applies the concept of 'residual value'—the economic value of an asset left after time has passed, a term commonly used in the auto market—to human life. Unlike cars, whose value declines with age, people gain deeper and more accumulated value through their experiences. The campaign carries a warm message about that idea.
Q2. What message does Encar ultimately want to convey to modern people through this campaign?
It aims to comfort people who grow exhausted from comparing themselves with others every day by reminding them that "life cannot be measured by numbers." By comparing our lives to a car's model year and mileage, the campaign encourages people to reflect on not just "how far they have gone," but "how they have gone." It hopes to become a moment for people to discover the value of the meaningful journeys they have built, with the belief that life is not wearing out, but moving forward.
Q3. I heard actor Lee Do-hyun took part in the campaign video. What role did he play?
Actor Lee Do-hyun served as the narrator for the campaign video, delivering the message with a charming and trustworthy voice. In the video, he offers deep comfort and resonance to people worn down by comparison and judgment through memorable lines such as, "It's not about how far you've gone, but how you've gone," and "Life is not wearing out; it is moving forward."
Q4. What is the 'Residual Value Test' that consumers can take part in directly?
It is an interactive personality test in which users answer simple questions based on their lives and experiences. After completing the test, participants receive an analysis of their life type, along with a personalized car recommendation that matches their personality.
Q5. Where and until when can people participate in the 'Residual Value Test'?
You can easily join through Encar's official app and official Instagram account. The test itself is available year-round, so you can take it and check your results anytime, even after the event period ends.
Q6. When is the entry period for the event, and when will the winners be announced?
Entries are open for about one month, from April 27 to May 26. The winner drawing and announcement are scheduled for Friday, May 29, and winners will be notified individually or through an automatic message.
Q7. What benefits and precautions should winners know about when receiving prizes?
For the convenience of winners, Encar will fully cover the 22% tax on prizes. Please review the following precautions when claiming your prize.
Document submission: For tax processing, winners must submit supporting documents such as a copy of their ID. (Failure to consent will result in disqualification.)
No exchanges or transfers: All prizes cannot be exchanged for other items, transferred to or from another person, or refunded in cash.
Check your contact information: Starbucks coupons will be sent automatically to the contact information in your member profile without separate notice, so please make sure your account details are correct before entering.
In one line: "Life is not wearing out; it is moving forward. Discover the value of your own life at Encar."
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
