Korea's leading bedding brand Alermang will hold a large-scale event to mark the 28th anniversary of its launch and Family Month. The event, which will be held at street stores nationwide until May 31, is designed to expand price benefits and strengthen the composition of free gifts so that summer preparations can be completed at once. Summer season bedding items are available for up to 50% off.
In addition, there will also be a customized gift event for each purchase amount. Depending on the purchase amount, you can choose one of the items that are highly utilized in the summer, such as Cooler's Cooler's Cooler Waffle Blanket or Functional Pillow Cotton, Cooler's Body Pillow or Cooler Bag, and Yangwoo Mountain and Slippers for more than 300,000 won. Free gifts may vary depending on the store situation.
The event was organized to reflect the demand to prepare cold bedding in advance as the Korea Meteorological Administration predicts a scorching heat that will continue until early September with extreme humidity caused by the long rainy season this summer. In line with this, Alermann formed a lineup centered on the cold-sensitized restaurant product line that is applied with unique technology.
In particular, the main models "Vient" and "Pincott" implement a Q-max (contact coolness index) of 0.403 based on yarn, providing immediate coolness when contacting the skin. This uses the functionality of the high-performance Hewbis cold sensing yarn itself, not chemical treatment, and it has excellent ventilation and fast sweat discharge function to help a comfortable sleep environment even on hot nights.
Design has also expanded the range of consumer choices. "Vient" creates a clean bedroom atmosphere with a blue tone with a fabric texture, while "Pincott" emphasizes freshness by adding light pink and blue colors to the pinstrip pattern. The new product "Driel" has a soft touch with high-temperature washing processing, and "Precia" adds a refreshing feeling with a blue-toned flower pattern. In addition, "Macy' with a 60% discount price combines cold twill fabric and eco-friendly primaroft goose low-carbon filling to provide both cool and stable coverage.
"In celebration of the 28th anniversary of its launch, we have prepared customers to experience high-performance cold bedding under reasonable conditions," an Alermann official said.