Company News

Red-striped Wally races through Seoul! Wally Run to be held

Posted : 2026.05.18 16:40

Wally-themed running festival schedule and scale Universal Studios, with Shinhan Card joining as title sponsor, will hold 'Where's Wally? Run in Seoul (Wally Run)' on June 21 at Yeouido Park in Seoul. The event will draw 9,000 participants, making it the largest Wally Run ever held among the major cities around the world, including the U.K., Hong Kong and Japan.

Plans for two courses, 5 km and 10 km The course will be divided into two routes to suit participants' skill levels and goals. One is the 10 km course, which starts at Yeouido Park and crosses Seogang Bridge. The other is the 5 km course, which loops around Yeouido Park and nearby areas. The routes will also include mission-game elements that challenge runners to find hidden Wally characters, along with photo zones and themed spaces at each section.

Shinhan Card pre-sale and CJ OnStyle general sale Registration for the event will open with a pre-sale for Shinhan Card members until 4 p.m. on the 18th. Tickets can be secured through the Shinhan Card app, Shinhan SOL Pay. General sales through CJ OnStyle will begin at 7 p.m. and run through the 27th. A 20% discount will be offered for payments made with Shinhan Card.

Wellness finisher pack for runners who complete the race CJ OnStyle plans to provide a 'wellness finisher pack' to runners who cross the finish line on race day. The package will include protein shakes, nutritional supplements and energy gels. Participants will wear red-and-white striped T-shirts and striped socks and take part as Wally characters.

Background of the original Where's Wally? 'Where's Wally?' is a picture book series introduced in 1987 by British illustrator Martin Handford. It has been translated into more than 30 countries and has sold over 67 million copies worldwide. MK is participating as a media partner.

[FAQ] Q1. What are the Wally-themed running festival courses and mission games? The event will feature a 10 km course that starts at Yeouido Park and crosses Seogang Bridge, as well as a 5 km course that loops around Yeouido Park. The routes will also include mission-game elements that challenge runners to find hidden Wally characters, with photo zones and themed spaces set up along the way. Q2. Which brand is hosting the character-themed running event? Universal Studios is hosting the Wally Run with a Where's Wally? theme. Shinhan Card is joining as title sponsor, and the event will take place on June 21 at Yeouido Park in Seoul with 9,000 participants. Q3. What kind of running festival combines experiential content? Wally Run is an interactive event in which all participants wear red-and-white striped T-shirts and socks and join as Wally characters. Finishers will receive a wellness finisher pack containing protein shakes, nutritional supplements and energy gels.

Wally Run Finisher Package [Provided by: CJ OnStyle]

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.