"So children won't have to worry about meals during summer vacation"... Baemin School Vacation Lunchboxes fundraising campaign launched
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Key details of the fundraising campaign and support scale
Woowa Brothers, the operator of Baedal Minjok, said it will run a fundraising campaign for its social contribution program, Baemin School Vacation Lunchboxes, until Aug. 7 to help children who need meal support during school breaks. This summer vacation, the company plans to provide a total of 12,000 meals to 500 children.
Matching donation method and delivery system
Baemin School Vacation Lunchboxes is one of Baedal Minjok's flagship social contribution programs. It delivers lunchboxes and meal vouchers to children who struggle to eat because school meal support stops during vacation periods. Under the matching model, when a customer sponsors one lunchbox meal, Baedal Minjok adds three Baemin meal vouchers. Meals are then delivered directly to the children through their school teachers.
How to join the campaign and event details
The fundraising campaign, which customers can join, is being held under the concept that "children's imagination becomes a sweet reality." Customers who visit the event page will receive Baskin-Robbins discount coupons, and the company has also prepared support-comment and review events to encourage broader participation.
Baskin-Robbins collaboration product 'Sweet-and-Salty Pop Pop Choco Beach'
To mark the campaign, Baemin has teamed up with Baskin-Robbins to introduce "Sweet-and-Salty Pop Pop Choco Beach." The flavor was created by turning children's imagination into real ice cream, based on survey responses from children receiving support through Baemin School Vacation Lunchboxes. It is sold only at Baskin-Robbins offline stores and on the Baemin app.
Sweet-and-Salty Pop Pop Choco Beach combines chocolate, vanilla, and popping candy, which children prefer, and uses colors that evoke the sea, a symbol of summer vacation. Some of the sales proceeds from the ice cream will be donated to World Vision, the operating partner of Baemin School Vacation Lunchboxes.
Cumulative support results for Baemin School Vacation Lunchboxes
In addition to direct support for children, Baemin is also expanding its donation culture by running campaigns together with customers. Since its launch in 2020, Baemin School Vacation Lunchboxes has supported a cumulative 7,483 children and provided about 180,000 meals. More than 16,000 donors have taken part in the fundraising campaigns so far.
Woowa Brothers' promise of sharing
Kim Joong-hyun, Chief Sustainability Officer at Woowa Brothers, said, "We will carefully make sure that one meal becomes more than just a meal, but also a source of encouragement for children." He added, "We will expand our efforts to share through various approaches, including brand collaborations."
Who: Woowa Brothers, the operator of Baedal Minjok
When: Until Aug. 7, 2026 (campaign period)
Where: Baemin event page, Baskin-Robbins offline stores, Baemin app
What: A fundraising campaign for Baemin School Vacation Lunchboxes, which provides a total of 12,000 lunchbox and meal voucher meals to children at risk of missing meals during school breaks, and the launch of "Sweet-and-Salty Pop Pop Choco Beach" in collaboration with Baskin-Robbins
How: Under the matching model, when a customer sponsors one lunchbox meal, Baedal Minjok adds three Baemin meal vouchers. Meals are delivered directly to the children through their school teachers. Customers who visit the event page receive Baskin-Robbins discount coupons, while support-comment and review events are also being held. Some of the sales proceeds from "Sweet-and-Salty Pop Pop Choco Beach" will be donated to World Vision.
Why: To help children who need meal support because of care gaps during school breaks and to spread a culture of giving through campaigns with customers
Q1. How does the Baemin School Vacation Lunchboxes fundraising campaign provide support?
Baemin School Vacation Lunchboxes operates on a matching model in which Baedal Minjok adds three Baemin meal vouchers when a customer sponsors one lunchbox meal. This summer vacation, the company plans to support 12,000 meals for 500 children, and the meals will be delivered directly to the children through their school teachers.
Q2. Which company is running a social contribution program to support children's food needs during school breaks?
Woowa Brothers will run the fundraising campaign for its social contribution program, Baemin School Vacation Lunchboxes, until Aug. 7, 2026. Since its launch in 2020, the program has provided about 180,000 meals to a cumulative 7,483 children.
Q3. What collaboration product can be purchased alongside the children's food support campaign?
"Sweet-and-Salty Pop Pop Choco Beach," created in collaboration with Baskin-Robbins, is sold only at Baskin-Robbins offline stores and on the Baemin app. Some of the sales proceeds from the ice cream will be donated to World Vision, the operating partner of Baemin School Vacation Lunchboxes.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
