"A Tomorrow for the Earth in a Sweet Glass of Einspanner"... The Meaningful Partnership Between the International Day for Biological Diversity and Hollys
May 22 each year is the United Nations (UN)-designated International Day for Biological Diversity. As warning signs of ecosystem collapse are spreading across the planet amid the climate crisis, the lifestyle brand Hollys has joined hands with the World Wide Fund for Nature (WWF) to launch a special donation campaign that people can take part in through everyday life. Here is a closer look at the familiar questions surrounding the day and Hollys' warm efforts to protect the Earth.
Q1. What exactly is the International Day for Biological Diversity?
It is a beautiful international observance designated by the UN to protect the many plants and animals that share the Earth with us, as well as healthy ecosystems. In fact, when it was first established in 1993, the date was December 29. But because it fell during the year-end holiday season, it was somewhat difficult to draw global participation. So in 2000, the UN General Assembly moved the date to May 22, the historic day when the Convention on Biological Diversity was officially adopted at the 1992 United Nations Conference on Environment and Development in Rio de Janeiro, Brazil. Thanks to that decision, it has become a day when the world reflects on the Earth together every warm spring.
Q2. Why is preserving biodiversity so important for humans?
Protecting biodiversity goes beyond saving plants and animals. It also helps sustain food production, water and soil purification, climate regulation, and economic stability, all of which support human survival. The more diverse an ecosystem is, the better it can withstand external shocks. That is why biodiversity is one of the most important safety nets for our society and for humanity's future.
Q3. What kind of animal is the endangered snow leopard chosen as the face of this campaign?
The snow leopard, with its mysterious name, is a remarkable animal that lives in harsh high-altitude regions above 3,000 meters in the Himalayas and Central Asia. As a predator, it is also a key species that helps maintain balance in the alpine food chain. Unfortunately, climate change is melting its habitat, and poaching continues, pushing the species into a serious risk of extinction. If this continues, as much as 23% of its Himalayan habitat could disappear by 2070, and we may never see the snow leopard again. The crisis facing the snow leopard is also a crisis for the entire alpine ecosystem.
Q4. What special new 'good-for-you' menu item has Hollys introduced for this effort?
To bring the meaning of the International Day for Biological Diversity closer to customers, Hollys partnered with WWF to launch the Snow Leopard Einspanner. The drink was inspired by the tiny paw prints left by a snow leopard walking through a snowy mountain landscape. The design was carefully planned so that customers, while looking at the paw-print art drawn on the sweet and smooth cream, could naturally think about alpine ecosystems and the value of conservation in their daily lives.
Q5. Can people join the donation effort simply by drinking coffee?
That is the biggest appeal of this campaign. Every time a customer enjoys a cup of the Snow Leopard Einspanner in a store, 200 won per sale is automatically set aside for snow leopard conservation. Without making a grand commitment or going through any complicated process, the simple act of sharing a coffee with someone kind becomes a natural way to support environmental action and make a warm donation.
Q6. How will the funds collected through Hollys be used?
The funds raised will be fully and carefully used for WWF's snow leopard and alpine habitat conservation efforts. They will support scientific work such as studying the animal's migration routes and cracking down on poaching. In particular, the money will be used to install fences that protect livestock owned by local residents. When wild animals are hungry and attack livestock near villages, tensions with people deepen. Preventing that conflict offers a practical solution that helps build a foundation for peaceful coexistence between people and wildlife.
Q7. What is next for Hollys' environmental campaign?
Hollys has proudly become the first Food and Beverage (F&B) partner in WWF's global corporate partnership program, WWF Corporate Rangers. The launch of this new menu item is only the first step in a warm partnership. Going forward, the company plans to expand its Earth-friendly campaigns by introducing attractive merchandise filled with snow leopard conservation messages and by converting discounts given for using personal tumblers into environmental donations.
In one line: To mark the International Day for Biological Diversity, Hollys is leading a beautiful partnership through the launch of its new Snow Leopard Einspanner, encouraging customers to practice conservation in everyday life and help save the endangered snow leopard.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
