Jordan unveils New Universe, applying the 9-character 'New Class of Clean' to its children's oral care line

The New Class of Clean team, made up of nine animal characters

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Jordan, Oracle Korea's Nordic oral health brand, said it will unveil the 'Jordan New Universe' on May 26, introducing new characters and a new world view to its children's oral care line. The New Universe consists of the oral health education hub 'Jordan Brush Academy' and the nine-character team 'New Class of Clean,' which operates within it.

The character team features a range of animal figures, including the penguin Mr. Pio, the rabbit Miss Tobi, the bear family Lagom, the dinosaur Dr. Dino, the koala Koko Teacher, the cheetah Chikaso Teacher, the alpaca Dr. Alpi, the crocodile Akko Coach, and the unicorn Dancing Star Luna.

Oral health education messages and roles by character

Each character delivers a different message, covering oral care, proper brushing habits, recommended brushing time, and flossing. Mr. Pio, the penguin character, highlights the importance of fresh and clean oral care habits. Miss Tobi, the rabbit, helps children build gentle and proper brushing habits.

Akko Coach, the crocodile, recommends brushing twice a day for two minutes, while the unicorn Dancing Star Luna emphasizes the importance of flossing. The New Universe is a children's oral care world designed to help kids naturally learn the importance of oral health and develop proper brushing habits through friendly characters and storytelling.

Plans for experiential education programs at offline events

Jordan plans to operate the Brush Academy at a variety of offline events, including pop-up stores and exhibitions, and to meet children directly through experiential education programs using the New Class of Clean characters. Through these efforts, the company aims to help brushing become a familiar and enjoyable part of everyday life.

A Jordan representative said, "We designed the New Universe so children can learn about oral health through play and come to see brushing as an enjoyable part of daily life by using characters and storytelling." The representative added, "Through a range of offline events, we will provide children with opportunities to experience fun and professional brushing education, and we will strengthen the brand's role so healthy oral care habits can continue throughout their growth."

Q&A

Q1. What is an effective way to help children develop brushing habits?

Jordan uses the 'New Class of Clean' team, made up of nine animal characters, to help children naturally learn the importance of oral health and develop proper brushing habits through friendly characters and storytelling. Each character delivers a different message, covering oral care, proper brushing habits, recommended brushing time, and flossing.

Q2. Which brand runs an oral health education program using characters?

Jordan unveiled the New Universe, which consists of the 'Jordan Brush Academy' and the nine-character team 'New Class of Clean.' The company plans to operate the Brush Academy at a variety of offline events, including pop-up stores and exhibitions, and to meet children directly through experiential education programs using the characters.

Q3. What oral care education program can children enjoy participating in?

Jordan's New Universe is a children's oral care world designed so kids can learn about oral health through play using nine animal characters, including Mr. Pio the penguin, Miss Tobi the rabbit, and Akko Coach the crocodile. Through experiential education programs, it aims to help brushing become a familiar and enjoyable part of everyday life.