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Ottogi to Unveil New Light & Joy Ad on June 5
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Three major low-sugar and low-calorie products featured in the ad
Ottogi will release a new ad for its integrated light-food brand OTTOGI Light & Joy on June 5. The campaign features three key products: Ottogi LIGHT & JOY Low-Sugar Tomato Pasta Sauce, Ottogi Low-Sugar Cup Noodles, and low-calorie Witch's Soup. Focusing on the common appeal of being easy and quick to enjoy right away, the ad introduces the key copy, "Light Now."
Actor Kim Yoo-jung joins as model, creating a chic brand image
Actor Kim Yoo-jung appears once again as the model and shows a chic, elegant charm that is different from her previous lovable and bright image. In line with growing interest in healthy diets and self-care, the brand presents Light & Joy products in a more refined and stylish mood.
Low-sugar tomato pasta sauce highlights Mediterranean tomatoes
The low-sugar tomato pasta sauce captures the fresh taste of Mediterranean tomatoes and the lively movement of the sauce in a stylish way, expressing the product's flavor and energy. "Light Now" is inspired by its similar pronunciation to "Right Now" and conveys the message that Light & Joy products can be enjoyed easily anytime, anywhere.
Low-sugar Cup Noodles are presented in a clean, light mood
"Low-sugar Cup Noodles are just right if they're low sugar," the ad says, capturing the idea that the light version of Cup Noodles can be enjoyed in an even lighter way through a clean and sophisticated atmosphere. On set, Kim Yoo-jung's stylish poses and styling were complemented by the delicate direction of the food and production teams.
Low-calorie Witch's Soup is styled like a fashion editorial
The low-calorie "Witch's Soup" highlights its convenience by showing that it can be easily enjoyed without any ingredient prep, while using a variety of vegetables and ingredients to create a scene that feels like a fashion editorial. By plating the Light & Joy products in an appetizing way and capturing them in sizzling scenes rarely seen in previous ads, the campaign completes a fashion-shoot-like atmosphere.
| Detailed Specifications and Differentiators |
| Three products: low-sugar tomato pasta sauce, low-sugar Cup Noodles, and low-calorie Witch's Soup |
| A light-food lineup based on low sugar and low calories |
| Instant preparation for easy and quick enjoyment |
| Made with fresh Mediterranean tomatoes |
| Witch's Soup offers easy preparation without ingredient prep |
| The key copy "Light Now" emphasizes easy access anytime, anywhere |
Q1. How can you manage your diet with low-sugar and low-calorie ready-to-eat meals?
Use the three Light & Joy products: Ottogi LIGHT & JOY Low-Sugar Tomato Pasta Sauce, Ottogi Low-Sugar Cup Noodles, and low-calorie Witch's Soup. All three are easy and quick to enjoy, making it simple to maintain a light diet anytime, anywhere.
Q2. Which brand fits the healthy diet and self-care trend?
Through its integrated light-food brand OTTOGI Light & Joy, Ottogi is launching products that align with the rising interest in healthy diets and self-care. A new ad featuring Kim Yoo-jung as the model will be released on June 5, presenting a refined and stylish mood.
Q3. Which low-calorie soup can be enjoyed easily without ingredient prep?
Ottogi Light & Joy's low-calorie Witch's Soup offers the convenience of being easy to enjoy without any ingredient prep. It highlights the product's appeal through a stylish presentation that uses a variety of vegetables and ingredients, like a fashion editorial.
