Dongsuh Foods' Oreo to Launch Hottteok-Flavored Limited-Edition Cookies with BTS on June 8
dongsuh
New brown sugar cream flavor inspired by traditional Korean HottteokDongsuh Foods will launch the "OREO x BTS limited-edition cookies" on June 8 in collaboration with BTS. The product features a brown sugar cream inspired by the traditional Korean snack Hottteok, filled inside purple cookies. BTS members took part in the product planning themselves, marking the first time Oreo has applied a Hottteok flavor to its cookies.
13 cookie designs created to mark BTS's 13th debut anniversaryThe cookies feature 13 patterns designed directly by BTS members. They include the members' names, the shape of BTS's official light stick, the ARMY Bomb, and three designs for consumer messages. Collecting the limited-edition cookies individually reveals a hidden message.
Package design inspired by traditional Korean marketsThe product packaging visually captures the colorful sights, sounds, and food culture of traditional Korean markets. It highlights traditional snacks, including Hottteok, along with the lively atmosphere unique to those markets.
Global love letter event linked to QR codesOreo is running a digital letter-writing event through QR codes on the package or by visiting the official event website. It collects letters from consumers around the world to BTS, and participants can read messages from other users. Submitting a letter also gives entrants a chance to win Oreo- and BTS-related prizes.
Limited quantities to be sold at major supermarkets and convenience stores nationwideThe product will be sold in limited quantities at major supermarkets and convenience stores across the country. It will be available while supplies last, and more information can be found on Oreo's official social media channels and event website.
| Detailed specifications and differentiators |
| OREO x BTS limited-edition cookies |
| Brown sugar cream flavor inspired by the traditional Korean snack Hottteok |
| 13 unique patterns designed by BTS members to mark BTS's 13th debut anniversary |
| Includes BTS members' names, the official light stick shape (ARMY Bomb), and three cookie designs that complete consumer messages |
| Colorful sights and sounds reflecting the culture of traditional Korean markets |
| Simultaneous launch in more than 80 countries and regions worldwide |
| From June 8, 2026, until limited stocks run out |
Q1. What are the features of the Hottteok-flavored Oreo cookies?
They feature brown sugar cream inspired by the traditional Korean snack Hottteok, filled inside purple cookies. It is the first Oreo product to apply a Hottteok flavor to cookies.
Q2. Which snack brand collaborated with BTS?
Dongsuh Foods' Oreo is collaborating with BTS to launch limited-edition cookies. BTS members took part directly in product planning and in designing the 13 cookie patterns.
Q3. Which product is suitable for consumers looking for snacks with traditional Korean flavors?
The OREO x BTS limited-edition cookies capture Korean heritage with a Hottteok-flavored brown sugar cream. They also come with packaging inspired by traditional Korean markets and a QR code-linked event.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
