Yepoda to Open 'Deo Yeppeuda House Seoul' in Seongsu-dong on May 30
Opening of the first offline store in Seongsu-dongGlobal K-beauty brand Yepoda will open 'Deo Yeppeuda House Seoul' in Seongsu, Seoul, on May 30. It is the brand's first offline store in South Korea. The store spans two floors and is designed as an immersive space where visitors can experience the brand's skincare philosophy alongside product sales.
Walk-through experiential store formatThe store operates as a walk-through experience, allowing visitors to follow a skincare routine step by step, from cleansing to moisturizing and protection. The first floor is an exhibition-style experience zone that combines texture, scent, and interactive elements to present the skincare process. Digital content featuring clinical results and before-and-after comparisons lets visitors experience the ingredients and benefits of the products.
Second-floor shopping area and photo boothThe second floor is a space where customers can test and purchase products. It includes a full-product testing zone, a refill bar, and a sheet mask bar. At the photo booth, visitors can experience content inspired by the foam texture of the brand's signature product, The Bubble Double.
Customer participation events to mark the openingDuring opening week, customers will receive mini products and full-size items depending on their purchase amount. Those who upload photos of their store visit to social media will also receive special gifts.
CEO highlights the significance of returning to the Korean marketYepoda co-founder and Chief Executive Officer (CEO) Sander Junyoung van Bladel said, "The opening of our first store in Seongsu-dong, Seoul, carries symbolic meaning as it marks our return to the Korean culture and market where the brand's roots lie." He added, "As we have grown through our community, we wanted to create a physical space where people can experience the true essence of the brand, rather than remaining just a brand that sells products."
Q1. What are the features of an experiential store operated by a K-beauty brand?
Yepoda's 'Deo Yeppeuda House Seoul' operates as a walk-through experience, allowing visitors to follow a skincare routine step by step, from cleansing to moisturizing and protection. By combining texture, scent, and interactive elements, it delivers the skincare process in a sensory way, while clinical results and digital content let visitors experience the products' effectiveness.
Q2. Why is the global K-beauty brand opening its first store in Korea?
Yepoda is one of the fastest-growing global K-beauty brands in Europe, and the move carries symbolic meaning as a return to the Korean culture and market where the brand's roots lie. Having grown through its community, the company has created a physical space that goes beyond product sales to offer a full brand experience.
Q3. Which store in Seongsu-dong offers a K-beauty experience?
Yepoda's 'Deo Yeppeuda House Seoul' will open in Seongsu, Seoul, on May 30. The two-story store lets visitors experience the skincare routine step by step and test products through a first-floor exhibition-style experience zone and a second-floor shopping area.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
