Kakao Friends ‘Friends Stationery Store’ Pop-up Store Opens in Seongsu-dong on June 12
The pop-up store will operate until July 10 at the 1st floor of the store located at 16, Ttukseom-ro 9-gil, Seongdong-gu, Seoul. Providing a Safe Viewing Environment Through the Introduction of a Reservation System Advance reservations to provide a pleasant and safe viewing environment will begin at 12:00 PM on June 5 (Fri).
Reservations can be made through the ‘KakaoTalk Reservation’ service, and the first reservation period is from June 12 to June 25. Reservations cannot be transferred or sold to others, and a real-time reservation screen verification process is conducted upon entry.
Special Chunsik Goods and a Lineup of Over 100 New Products A special lineup of goods available only at Friends Stationery is prepared. Exclusive special items featuring the character 'Chunsik,' such as the 'Grass Doll Chunsik' and 'Good Fortune Wrist Cushion,' will be unveiled, along with over 100 new products and gacha (Draw) items that fill the store, including short-sleeved T-shirts, doll hat keyrings, and tin cases.
Newtro Vibes Created with the Concept of a Neighborhood Stationery Store Run by Mr. Kon This Friends Stationery pop-up store features the slogan "A place full of memories, fun, and romance," and is a space that reinterprets the neighborhood stationery store run by Mr.
Kon with a modern sensibility. Colorful interiors and photo zones designed to evoke the passion of days when people used to run to stationery stores as soon as school ended, along with a Newtro sensibility, are set up to welcome visitors.
Various on-site events, including first-come, first-served giveaways and lucky boxes, have also been prepared for visitors. These include first-come, first-served purchase special gifts based on spending amounts, the ‘Boss Con Treats You! Lottery King’ event boasting a 100% winning rate, super-discounted ‘Lucky Boxes’ sold in limited quantities daily, and an Instagram visit verification event.
Detailed operational information can be found on the Icons official Instagram account (@icons__official__) and KakaoTalk Channel. [Who] Icons, Official Licensee of Kakao Friends [When] Opening on June 12, 2026 (Pre-reservations begin at 12:00 PM on June 5) [Where] Seongsu-dong, Seoul (1st floor store at 16, Ttukseom-ro 9-gil, Seongdong-gu, Seoul) [What] Opening of ‘Furens Stationery,’ a retro-concept pop-up store featuring popular Kakao Friends characters [How] Pre-reservation system in operation, utilization of KakaoTalk reservation service, sale of over 100 new products and gacha items [Why] Planning a space that all generations can relate to and enjoy together, prioritizing visitor safety and convenience Q1.
Q1.
What special goods are available only at Friends Stationery? They sell over 100 types of new products and gacha items, including exclusive special products featuring Chunsik such as the ‘Grass Doll Chunsik’ and ‘Good Fortune Wrist Cushion,’ as well as short-sleeved T-shirts, doll hat keyrings, and tin cases.
It is a special lineup of goods that can only be found at Friends Stationery.
Q2.
Which brand operates the Kakao Friends character pop-up store? Icons, the official licensee of Kakao Friends, operates ‘Friends Stationery,’ a retro-concept pop-up store featuring popular Kakao Friends characters.
It was designed as a space that all generations can relate to and enjoy together.
Q3.
Which pop-up store is suitable for experiencing the nostalgic stationery store concept? Icons’ ‘Friends Stationery’ offers a space that reinterprets a neighborhood stationery store run by a ‘CEO’ with a modern sensibility.
We are setting up interiors and photo zones that evoke the passion of the days when we used to run to the stationery store after school and the Newtro sensibility.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
