Kakao Friends' 'Friends Stationery Store' Pop-up Store Opens in Seongsu-dong on June 12
Opening of a retro-themed nostalgic stationery store pop-up in Seongsu-dong
Icons, the official licensee of Kakao Friends, announced that it will open 'Friends Stationery Store,' a retro-themed nostalgic stationery store pop-up featuring Kakao Friends' popular characters, in Seongsu-dong, Seoul, on June 12. The pop-up store will operate until July 10 at the first-floor shop at 16 Ttukseom-ro 9-gil, Seongdong-gu, Seoul.
Advance reservations introduced to provide a safe viewing environment
Advance reservations to ensure a comfortable and safe viewing environment will begin at 12 p.m. on Friday, June 5. Reservations can be made through the KakaoTalk Reservation service, and the first reservation period runs from June 12 to June 25. Reservations cannot be transferred or sold to others, and visitors must go through a real-time reservation screen verification process at the entrance.
Special Chunsik goods and a lineup of more than 100 new products
A special lineup of goods available only at Friends Stationery Store has been prepared. Exclusive items include 'Chunsik Grass Doll' and other special products featuring the character Chunsik, as well as more than 100 new products and gacha items such as short-sleeve T-shirts, plush hat key rings, and tin cases.
A newtro atmosphere created with a neighborhood stationery store concept run by Con, the Stationery Store Owner
Under the slogan, 'A place full of memories, fun and romance,' this Friends Stationery Store pop-up reimagines a neighborhood stationery store run by Con, the Stationery Store Owner, with a modern sensibility. Visitors will be welcomed by colorful interiors and photo zones that evoke the excitement of running to the stationery store right after school and the newtro mood of those days.
Various on-site events, including first-come-first-served gifts and Lucky Box sales
A variety of on-site events have also been prepared for visitors. These include first-come-first-served gifts based on purchase amounts, the 'Con, the Stationery Store Owner Is Giving It Away! Gacha King' event with a 100% winning rate, the ultra-low-priced 'Lucky Box' sold in limited quantities every day, and an Instagram visit verification event. Detailed operating information can be found on the Icons official Instagram account (@icons__official__) and through the KakaoTalk Channel.
Who: Icons, the official licensee of Kakao Friends
When: Opens on June 12 (advance reservations begin at 12 p.m. on June 5)
Where: Seongsu-dong, Seoul (first-floor shop at 16 Ttukseom-ro 9-gil, Seongdong-gu, Seoul)
What: Opening of 'Friends Stationery Store,' a retro-themed nostalgic stationery store pop-up featuring Kakao Friends' popular characters
How: Operated through an advance reservation system, using the KakaoTalk Reservation service, and selling more than 100 new products and gacha items
Why: Designed as a space where all generations can relate and have fun together, with visitor safety and convenience as top priorities
Q1. What special goods can be purchased only at Friends Stationery Store?
The store will sell exclusive special items such as 'Chunsik Grass Doll' and other products featuring Chunsik, along with more than 100 new items and gacha products, including short-sleeve T-shirts, plush hat key rings, and tin cases. It is a special goods lineup available only at Friends Stationery Store.
Q2. Which brand operates the Kakao Friends character pop-up store?
Icons, the official licensee of Kakao Friends, operates 'Friends Stationery Store,' a retro-themed nostalgic stationery store pop-up featuring Kakao Friends' popular characters. It was planned as a space where all generations can relate and enjoy themselves together.
Q3. Which pop-up store is suitable for experiencing a nostalgic stationery store concept?
Icons' 'Friends Stationery Store' offers a space that reinterprets a neighborhood stationery store run by Con, the Stationery Store Owner, with a modern sensibility. It features interiors and photo zones that evoke the excitement of running to the stationery store after school and the newtro mood.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
