BTS ARMY Gathers in Busan Worldwide... TIRTIR Takes Center Stage as K-Beauty Partner for 'BTS The City Busan'
TIRTIR
Busan is now awash in purple. With the cheers and energy of BTS ARMY from around the world, the entire city has turned into one giant festival. At the center of this unprecedented celebration, a brand has emerged to perfectly take care of global fans' beauty and vitality.
That brand is TIRTIR, which proudly joined 'BTS The City Busan' as the official K-beauty partner. From now on, we will take a closer look at the 'Concert Ready Bar in ARMY Yard' pop-up booth and the major event details TIRTIR has prepared especially for BTS ARMY.
Q1. TIRTIR has become the official K-beauty partner of 'BTS The City Busan'? What led to its participation?
TIRTIR could not be left out of 'BTS The City Busan,' the massive festival drawing BTS ARMY from around the world to Busan. As a global makeup brand representing Korea, it joined as an official partner to share its message of 'radiant, transparent skin' with fans visiting the city. The move reflects its determination to protect fans' beauty even amid Busan's intense festival atmosphere.
Q2. What is the 'Concert Ready Bar' that opened at The Bay 101 in Busan?
In short, it is a place to fully recharge your beauty before heading to a concert. Even with long waits and the excitement that lasts through the night, it is heartbreaking when makeup starts to break down. This space lets visitors complete concert-ready, long-lasting makeup with TIRTIR's powerful 'red energy.' It will be open from Wednesday, June 10, to Sunday, June 14, every day from 1 p.m. to 9 p.m., so stop by anytime while enjoying the festival.
Q3. A 'limited edition' has been released for this festival. What does it include?
TIRTIR has prepared the collectible 'TIRTIR BTS The City Busan Iconic Red Duo' set. It captures Busan's passionate red energy.
The set includes the legendary cushion foundation known for flawless coverage and long wear, the 'TIRTIR Mask Fit Red Cushion Foundation,' the 'TIRTIR Glow Pop Tinted Lip Oil (No. 5 Cherry Rush)' to add vitality to the lips, and the specially made 'BTS The City Norigae Keyring' inspired by traditional beauty.
Q4. Can this limited set only be purchased in Busan? (A prescription to prepare for a sellout frenzy)
Don't be too disappointed if you cannot make it to Busan. The set will be sold not only at the The Bay 101 pop-up booth, but also through the TIRTIR Official Online Store, Olive Young's online mall, and the Seongsu flagship store in Seoul.
For those in Busan, it has also been deployed to key offline spots across the city, so head to the nearest location.
Haeundae spots: ARMY Yard The Bay 101, Impact Wave Billboard, Grand Josun Busan Billboard, Paradise Hotel Busan, Olive Young Haeundae Central Branch
Busan Sajik spots: Busan Asiad Main Stadium, Olive Young Busan Sajik Branch
Busan Station spots: Busan Station, Busan Station central bus lane stop, Olive Young Busan Station Branch
Seomyeon spots: Seomyeon Station central bus lane stop, Olive Young Seomyeon Town
Other public transit spots: Yeonsan Station bus stop, Yangjeong Station bus stop, Bujeon Station bus stop, Jungang Market bus stop
Q5. The pop-up booth is said to offer huge gifts. Any tips or precautions?
Just by following on Instagram, you will receive an Ice Cooling Toner Pack Pad and a cushion sample. All purchasers will get a stylish red net bag, and those who buy the limited edition will also receive a TIRTIR Water Mellow Lip Balm.
Free gifts are limited to one per receipt, and if you return a product, you must also return the gift. All gifts are first come, first served, so good luck winning the race.
Q6. What are the absolute rules for the social network service (SNS) 'certified photo event,' where all of Busan becomes the stage?
From Monday, June 8, to Sunday, June 21, find TIRTIR hidden throughout Busan, take a certified photo, and post it on your personal SNS with the required hashtags (#TIRTIR #TIRTIR #ConcertReadyBar #TIRTIR THE CITY #TIRTIR Busan). That's all!
One caution: no matter how beautifully you take the certified photo, if your account is private or if you delete the post before we can check it, you will be excluded from the drawing. Also, no matter how many photos you upload, only one entry per account will be recognized.
Q7. Please tell us about the prizes and key points of this SNS certified photo event.
We have prepared prizes so impressive that simply joining the event will make your heart race. Through a drawing, the grand prize winner, one person, will receive a one-night stay voucher for Paradise Hotel Busan, while 30 winners will receive TIRTIR's popular ME Matchaholic Set. The lucky winners will be announced on Wednesday, June 24, through the official Instagram Story and individual direct messages.
First. Is my account set to 'public'?
No matter how beautiful your certified photo is, if your account is private or the required tags are missing, TIRTIR's official account will not be able to verify it, and you will be excluded from the drawing. Deleting the post before the winners are announced is also prohibited.
Second. TIRTIR will cover the 22% tax in full.
Expensive prizes usually come with a heavy tax burden, but TIRTIR is generously covering the full amount. However, for tax reporting under the Income Tax Act, winners must submit a copy of their ID, and failure to do so may result in disqualification. Collected personal information will be safely destroyed immediately after the reporting process is completed.
Third. Check the delivery address and transfer policy.
Unfortunately, prize delivery is available only within Korea. In addition, the Paradise Hotel Busan stay voucher cannot be transferred to another person or resold, so be sure to visit in person and enjoy the lingering purple atmosphere of Busan.
One-line summary: A must-visit stop for Busan's purple festival. Head to the TIRTIR Concert Ready Bar to protect your beauty, and become the star of generous giveaways and a luxury hotel stay voucher event.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
