On the morning of the 12th, when the South Korean national soccer team won the World Cup against the Czech Republic, the number of orders for delivery people surged. On the 14th, Baemin operator Woowa Brothers analyzed customer order data from 9 a.m. to noon on the day of the game and said that orders at that time increased by 51.5% from the same day last week. It increased 65.4% from the same day last year and 36.6% from the same day last month. In particular, orders from 10 a.m. to 11 a.m. ahead of kickoff surged 90.6% compared to the same time last week.

By food category, the advancement of chicken was remarkable. The number of chicken orders increased by 875.8% compared to the same time period on the same day of the previous week, which is a 10-fold increase. This is the largest growth rate among all food categories.

[Reporter Jeong Seulgi]