First Official Malma Friends Goods Store Opens at Lets Run Park Seoul

사진 확대

Where is the Malma Friends permanent store operated?The Korea Racing Authority (KRA) opened a permanent store at Centennial Hall in Lets Run Park Seoul on June 14, 2026, where visitors can meet its flagship character brand, Malma Friends. The store is open every Saturday and Sunday from 10 a.m. to 5 p.m.

How were the Malma Friends characters created?Malma Friends is a character brand planned and developed by KRA to bring comfort and smiles to people exhausted during the COVID-19 pandemic. It was created around the distinctive concept of a horse character, which is rare in Korea's character market. Built around the main character Malma, the universe has expanded with the addition of Magni and Gakseori. It is the only public-sector character brand to win the grand prize at the Korea Character Awards.

What goods are sold at the permanent store?The new permanent store offers a total of 17 products. These include eight keyrings, two plush dolls, five bags, and two household items. In addition to 11 previously sold items such as keyrings, umbrellas, and spring notebooks, new products including the Korean Derby Keyring, Moon Se-young Malma Keyring, Mochi Cushion, Tarpaulin Bag, and cooler bag have been added.

How can the Myeongmadang horse-racing keyring be purchased?The Myeongmadang horse-racing keyring, made from real racehorse motifs, is also available at the permanent store. It can be purchased through a vending machine installed on site.

The purpose of KRA's permanent store operationA KRA official said, "Malma Friends is a character brand created to make KRA's horse industry content more accessible and familiar to the public." The official added, "We hope this permanent store will give many customers a chance to experience the appeal of Malma Friends firsthand and feel closer to KRA and the horse industry."

Q1. What kinds of goods are sold at the Malma Friends permanent store?

The Malma Friends permanent store sells 17 products in total, including eight keyrings, two plush dolls, five bags, and two household items. New products such as the Korean Derby Keyring, Moon Se-young Malma Keyring, Mochi Cushion, Tarpaulin Bag, and cooler bag are also included.

Q2. Which public-sector character won the grand prize at the Korea Character Awards?

Malma Friends is the only public-sector character brand to win the grand prize at the Korea Character Awards. It was planned and developed by KRA during the COVID-19 pandemic and is built around the main character Malma, with Magni and Gakseori added to its universe.

Q3. How can visitors buy horse-racing motif goods at Lets Run Park Seoul?

The Myeongmadang horse-racing keyring, made from real racehorse motifs, can be purchased through a vending machine installed at the Malma Friends permanent store in Centennial Hall at Lets Run Park Seoul. The store operates every Saturday and Sunday from 10 a.m. to 5 p.m.

Q: What is Malma Friends?

A: Malma Friends is a character brand planned and developed by KRA during the COVID-19 pandemic. It was created with the distinctive concept of a horse character, which is rare in Korea's character market. The universe is built around the main character Malma, with Magni and Gakseori added.

Q: How is the Malma Friends permanent store operated?

A: The Malma Friends permanent store operates at Centennial Hall in Lets Run Park Seoul every Saturday and Sunday from 10 a.m. to 5 p.m. It sells 17 types of goods, including keyrings, plush dolls, bags, and household items, and the Myeongmadang horse-racing keyring can also be purchased through the vending machine on site.

Q: What are the new products sold at the Malma Friends permanent store?

A: In addition to 11 existing products, new items such as the Korean Derby Keyring, Moon Se-young Malma Keyring, Mochi Cushion, Tarpaulin Bag, and cooler bag have been added. The 17 products in total consist of eight keyrings, two plush dolls, five bags, and two household items.

Q: What is the basis for Malma Friends' popularity?

A: Malma Friends is the only public-sector character brand to win the grand prize at the Korea Character Awards. Based on that recognition, it has established itself as a representative character brand of KRA.

◆ Malma Friends: A character brand planned and developed by KRA, consisting of three characters: Malma, Magni, and Gakseori. It aims to introduce horse industry content to the public.

◆ Permanent store: A retail space that operates regularly and continuously at a fixed location, unlike temporary formats such as pop-up stores.

◆ Myeongmadang: A line of keyring products made from real racehorse motifs and sold through a vending machine inside the Malma Friends permanent store.

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.