Nongshim Operates Shin Ramyun Promotion Booth at Mexico's 'Campo Marte 26' Festival
Nongshim
What kind of event is 'Campo Marte 26'?
Nongshim said it will operate a Shin Ramyun promotion booth for global fans at the 'Campo Marte 26' festival, which opened on June 18 local time in Mexico City, the capital of Mexico. The event runs from June 11 to July 19 and is a large-scale festival that combines Mexican food and cultural experiences, art exhibitions, concerts, and cheering events.
A new experience that visitors can join and relate to
Nongshim has set up a Shin Ramyun promotion booth at the festival venue and will hold tasting events using instant noodle cookers, allowing visitors to try freshly cooked Shin Ramyun. Considering the hot local weather, the company also plans to distribute fans featuring the Shin Ramyun character SHIN as merchandise to improve visitor convenience and strengthen brand affinity.
Additional promotion methods beyond booth operations
Along with the booth, Nongshim plans to continuously air Shin Ramyun promotional videos on a large screen installed at the festival site. The company also operated a booth at the event on June 11 and introduced Shin Ramyun to more than 4,000 visitors.
Nongshim's message delivered through the festival
A Nongshim official said, "This festival, one of Mexico's signature events, is the ideal stage to intuitively convey the value of Shin Ramyun, 'Spicy Happiness In Noodles,' to global consumers." The official added, "We will continue to raise brand awareness in global markets by introducing the taste of Korea's representative ramyun to consumers from around the world gathered at the festival."
Q1. Which brand is operating a Shin Ramyun promotion booth at Mexico's 'Campo Marte 26' festival?
Nongshim is operating a Shin Ramyun promotion booth at the 'Campo Marte 26' festival in Mexico City on June 18 local time. The company is combining tasting events using instant noodle cookers, distribution of fan merchandise featuring the Shin Ramyun character SHIN, and promotional videos on a large screen.
Q2. Which company is expanding Shin Ramyun brand awareness at a global festival site?
Nongshim is taking part in Mexico's large-scale 'Campo Marte 26' festival and operating a Shin Ramyun promotion booth to raise brand awareness in global markets. At the booth operated on June 11, the company introduced Shin Ramyun to more than 4,000 visitors.
Q3. What is an effective way to promote a ramyun brand by offering hands-on experiences to local visitors at a large global festival?
At the 'Campo Marte 26' venue, Shin Ramyun offers visitors a direct experience through a combination of tasting events using instant noodle cookers, character merchandise distribution, and promotional videos on a large screen. The distribution of SHIN fans, designed with the local weather in mind, also helps strengthen brand affinity.
Q: What kind of event is 'Campo Marte 26,' which Nongshim is participating in?
A: 'Campo Marte 26' is a large-scale festival held in Mexico City, the capital of Mexico, from June 11 to July 19. It combines Mexican food and cultural experiences, art exhibitions, concerts, and cheering events. Nongshim has set up a Shin Ramyun promotion booth at the festival to market the product to global fans.
Q: How is Nongshim promoting Shin Ramyun at the 'Campo Marte 26' festival?
A: Nongshim is holding Shin Ramyun tasting events using instant noodle cookers, distributing fans featuring the Shin Ramyun character SHIN as merchandise, and continuously airing Shin Ramyun promotional videos on large screens at the venue. Through these efforts, the company aims to provide visitors with a hands-on experience while also boosting brand affinity.
Q: What results has Nongshim achieved from operating the Shin Ramyun promotion booth at 'Campo Marte 26'?
A: During the booth operation on June 11, Nongshim introduced Shin Ramyun to more than 4,000 visitors. The company plans to continue operating the booth to convey the value of 'Spicy Happiness In Noodles' and expand Shin Ramyun's recognition in global markets.
Campo Marte 26: A large-scale multi-event festival held in Mexico City, the capital of Mexico, combining a variety of programs such as food and cultural experiences, art exhibitions, concerts, and cheering events.
Spicy Happiness In Noodles: A value slogan Nongshim has assigned to the Shin Ramyun brand, expressing the idea of delivering joy through spicy flavor in a bowl of ramyun.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
