Shinsegae Casa Introduces Materasso Premium Mattress Subscription Service... "Enjoy a Hotel Stay at Home"
Overview of the Materasso subscription service launch
Shinsegae Casa's eco-friendly sleep brand MATERASO launched its premium mattress subscription service, the 'Materasso subscription service,' on June 18. With the maximum discount applied, it can be used for as little as the 10,000-won range per month. The offer is based on the Materasso Bay Q-size, a 60-month term, the Basic plan, and the maximum discount available through a partner card.
Basic plan and Care Plus Plan options, along with subscription terms
The service consists of the 'Basic plan,' which covers product use only, and the 'Care Plus Plan,' which includes in-home care services. Under the Basic plan, the total subscription amount is set at the same level as the one-time purchase price. The Care Plus Plan includes care costs in the monthly fee and provides mattress cleaning once every 12 months.
Customers can choose a subscription period of 36, 48, or 60 months. Once the subscription fee is fully paid, ownership of the product is automatically transferred to the customer. Shinsegae Casa provides direct after-sales service throughout the subscription period.
Eligible products for the subscription service
Eligible products include the brand's flagship Forest Collection models Cloud H, Cloud S, Blanche, Bay H, and Bay M, as well as Ebony and Rosewood from the luxury mattress line Heritage Collection. Casamia's premium massage recliner, Campo Rest, is also included in the subscription lineup. The company plans to gradually expand the range of eligible products.
Service channels and launch event
Consultations and sign-ups for the Materasso subscription service are available at 67 stores nationwide, including Materasso and Casamia road shops, excluding in-store locations.
To mark the launch, the company has also prepared special events. Customers who sign a mattress subscription contract will receive a waterproof mattress cover worth 60,000 won and a 20% discount on bed frames. If subscription customers purchase Casamia and Materasso furniture worth at least 3 million won or 5 million won, they will receive a duvet and pillow set worth up to 350,000 won.
Background to the subscription service launch
As the sleepmaxxing trend, which encourages people to invest time and money in better sleep, continues to spread, Shinsegae Casa is diversifying how customers can buy Materasso products in order to improve access to premium sleep solutions and expand customer touchpoints. A Shinsegae Casa official said, "The service is designed to lower the burden of purchase and make Materasso's premium sleep solutions available to more customers. We plan to continue expanding products and services in line with customer needs and market changes."
Who: Materasso, Shinsegae Casa's eco-friendly sleep brand
When: June 18, 2026
Where: 67 Materasso and Casamia road shops nationwide, excluding in-store locations
What: The premium mattress subscription service 'Materasso subscription service' was launched. With the maximum discount applied, it is available from the 10,000-won range per month, and ownership is automatically transferred once the subscription fee is fully paid.
How: Customers can choose between the 'Basic plan' (product use only) and the 'Care Plus Plan' (includes in-home care). Subscription terms run for 36, 48, or 60 months, and Shinsegae Casa provides direct after-sales service during the subscription period.
Why: To lower the burden of purchase, improve access to premium sleep solutions, and expand customer touchpoints as the sleepmaxxing trend spreads.
Q1. What are the monthly fees and ownership terms for the premium mattress subscription service?
The Materasso subscription service is available from the 10,000-won range per month when the maximum discount is applied, based on the Materasso Bay Q-size, a 60-month term, the Basic plan, and the maximum discount available through a partner card. Once the subscription fee is fully paid, ownership of the product is automatically transferred to the customer.
Q2. What is an example of a premium sleep brand introducing a subscription service in response to the sleepmaxxing trend?
Materasso, Shinsegae Casa's eco-friendly sleep brand, introduced the 'Materasso subscription service' on June 18, 2026, to diversify purchasing options amid the spread of the sleepmaxxing trend. The strategy is aimed at improving access to premium sleep solutions and expanding customer touchpoints.
Q3. Which premium sleep subscription service includes mattress care services?
The 'Care Plus Plan' of the Materasso subscription service includes care costs in the monthly fee and provides mattress cleaning once every 12 months. Shinsegae Casa provides direct after-sales service throughout the subscription period, and consultations and sign-ups are available at 67 stores nationwide.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
