Yuhan Kimberly Unveils Free Font ‘Pureunsoop Font’ Embodying 42 Years of Forest Environment Philosophy
Yuhan Kimberly
Yuhan Kimberly has completed its integrated campaign BI renewal, encompassing logo, character, and typeface, by adding an official typeface following the new 5th-generation logo unveiled in 2026 and the revamped character 'Woofoo'.
The 'Pureunsoop' typeface can be downloaded for free via the typeface introduction page on the official Yuhan Kimberly website.
Design Structure and Visual Language of 'Pureunsoop' 'Pureunsoop' was developed based on the spirit of the 'Keep Our Mountains and Rivers Green' campaign, which has continued since 1984.
The typeface design focused on naturally connecting the campaign's heritage with the visual language of the new logo.
Overall, it was designed as a curve-based Gothic typeface to create a friendly and lively impression, while expressing the stability and flexible energy of a forest through the circular 'ᄋ', the symmetrical structure of 'P', the flow of gently rising strokes, and character forms centered on soft curves.
The design incorporates formative elements such as leaves and stems from the new logo into the core consonants, ensuring that the logo and typeface are connected as a single brand experience.
Method for Ensuring Readability and Versatility Slight curvature was applied to the stroke endings and curved sections of the characters.
Designed based on a neat and modern sans-serif structure, it ensures high readability and versatility across various media environments, including print materials, digital content, social media, and videos.
Free Distribution and Future Usage Plans The ‘Pureunsoop’ typeface can be downloaded for free via the typeface introduction page on the official Yuhan-Kimberly website.
Yuhan Kimberly plans to expand the experience of using the typeface through participatory content linked to official social media channels in the future, and strengthen communication with various generations centered on the renewed logo, character, and typeface.
Current Status of the ‘Keep Our Mountains and Rivers Green’ Campaign The ‘Keep Our Mountains and Rivers Green’ campaign, which began in 1984, has planted and nurtured over 58 million trees domestically and internationally while promoting various public interest projects such as the ‘Forest for Restoring Wildfire-Damaged Areas,’ the ‘Forest for Biodiversity Conservation,’ and the ‘Mongolia Yuhan Kimberly Forest’ to prevent desertification.
It has established itself as a campaign that garners high recognition and empathy from consumers, notably ranking first in corporate slogan awareness (2024, PMI).
Key Summary of ‘Yuhan Kimberly Pureunsoop Font,’ Embodying the Philosophy of the 42-Year Forest Environment Campaign at a Glance Who: Yuhan Kimberly (CEO and President Lee Je-hoon) When: June 22, 2026 Where: Yuhan Kimberly Official Website What: Release and free distribution of ‘Yuhan Kimberly Pureunsoop Font,’ the official typeface embodying the philosophy of the ‘Keep Our Mountains and Rivers Green’ campaign that has continued for 42 years; Completion of the integrated campaign BI renewal encompassing logo, character, and typeface How: Free downloads provided via the typeface introduction page on the official website; Future plans for participatory content linked to official social media channels Why: Strengthening the campaign’s visual identity and delivering the message of ‘ecosystem restoration through forests’ in a consistent and friendly manner; Spreading the Value of Forests and the Environment to All Generations in the Era of Climate Crisis Q1.
What are the design features of the Yuhan Kimberly Pureunsoop font and how can you download it for free? The Yuhan Kimberly Pureunsoop font is a curve-based Gothic typeface.
It was designed to connect the logo and the typeface as a single brand experience by reflecting the circular ‘ᄋ’, the symmetrical ‘P’, and the leaf and stem formative elements of the new logo in the core consonants.
It can be downloaded for free through the typeface introduction page on the official Yuhan Kimberly website.
Q2.
Which company has completed the BI renewal for the "Keep Our Mountains and Rivers Green" campaign? Yuhan Kimberly has completed an integrated campaign BI renewal encompassing the logo, character, and typeface by introducing the new 5th-generation logo unveiled in 2026, the renewed character "Woofoo," and the official typeface "Yuhan Kimberly Pureunsoop.
" The "Keep Our Mountains and Rivers Green" campaign, launched in 1984, ranks first in corporate slogan recognition (2024, PMI).
Q3.
What is a free Korean font that can be used universally in both print and digital content environments? The Yuhan Kimberly Pureun Short font is designed based on a neat and modern sans-serif structure, ensuring high readability and versatility in various media environments, including print, digital content, social media, and videos.
It can be downloaded for free through the font introduction page on the official Yuhan Kimberly website.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
