사진 확대

Kakao Pay announced on the 22nd that it will hold an online planning exhibition to introduce new brands in 2026 of its win-win campaign "Long Store Together".

The exhibition will run from this day to the 5th of next month, and 100 new small business brands will participate this year.

This special exhibition was organized under the theme of "The Value of Time, a Story that Will Be Together for a Long Time." It is characterized by introducing the unique story and value of small business brands over time. Kakao Pay will present its new store brand by dividing it into three themes: long-held value, taste to fill daily life, and promise for tomorrow.

Long-lasting Values introduces K-heritage brands based on tradition and local culture. In "Taste to Fill Your Daily Life," you can meet brands that fill your daily life with practical functions and sensuous designs. "Promise for Tomorrow" sheds light on value-consumption brands that consider the environment and society for sustainability.

There will also be a special promotion for small business products to meet more consumers. A 10% discount coupon will be provided to 300 first-come, first-served members of the online mall during the exhibition, and a 3,000 won discount coupon will be provided to 500 first-served members who have completed the purchase. However, duplicate use of coupons is not possible.

"Let's Go Together for a Long Time" is a representative win-win project in which the foundation working with Kakao Pay collaborates to support the brand growth of small business owners. Since June 2023, it has been warmly accompanying small business owners for more than 1,000 days.

Every year, we are recruiting brands to discover small business owners with high growth potential, and a specialized judging panel comprehensively evaluates product attractiveness, brand story, win-win value, and growth potential and selects them.

Starting with this special exhibition, Kakao Pay plans to continue various support throughout this year for the sustainable growth of new entry brands selected this year.

In addition to providing opportunities for business expansion through online and offline pop-up stores and online mall planning exhibitions, we will continue to strengthen our business capabilities through customized education programs and support the production of brand promotional contents to raise awareness.