What is the story behind the UNICEF Excellence Ring and Badge?

The UNICEF Excellence Ring and Badge were created through a talent-donation design by global high-end jewelry designer Sally Sohn. Inspired by the pencil as a symbol of children, the rewards include UNICEF engraving and express the hope that children will grow their dreams and become the main characters of their own lives.

Industry Q&A

Introducing the 'UNICEF Excellence' Campaign: How to Support Children's Dreams with Nine Top Stars

Q: What is the purpose of the UNICEF Excellence campaign?

The UNICEF Excellence campaign is a sponsorship campaign by the Korean Committee for UNICEF that supports children facing difficult conditions around the world. Its purpose is to help children keep their dreams alive, grow into confident leaders of their own lives, and prove their limitless potential under the slogan “Prove Your Excellence.”

Q: Which artists are participating in the UNICEF Excellence campaign?

Nine artists are participating through talent donation: actors Kim Hee-sun, Jeon Yeo-been and Lee Do-hyun, choreographer Lee Jung, music director Kim Moon-jung, film and commercial director Shin Woo-seok, photographer Kim Si-hyun, magician Yoo Ho-jin and model Park Tae-min. Campaign videos and photo spreads can be found on the UNICEF website and in the July issue of Marie Claire Korea.

Unicef Korea

SUNHEE NAMKUNG

Posted : 2026.06.22 15:31

To help build a brighter future for children around the world, the Korean Committee for UNICEF is launching a special sponsorship project, the 'UNICEF Excellence' campaign. The new campaign is already drawing attention as leaders who have reached the top of their fields come together through meaningful talent donation.

We take a closer look at the warm purpose of this campaign, which helps children realize their potential despite war, disasters, and poverty, as well as the collectible special reward — a ring and badge.

Q1. What is the purpose of the 'UNICEF Excellence' campaign?

It is a sponsorship campaign that supports children facing difficult conditions around the world so they can keep their dreams alive and grow into confident leaders of their own lives. Under the slogan 'Prove Your Excellence,' it carries a powerful message: through our support, we can help prove children's limitless potential together.

Q2. The lineup has become a hot topic. Which artists are taking part?

Nine top artists with impressive names have joined purely through talent donation. The participants include actors Kim Hee-sun, Jeon Yeo-been, and Lee Do-hyun, along with choreographer Lee Jung, music director Kim Moon-jung, film and commercial director Shin Woo-seok, photographer Kim Si-hyun, magician Yoo Ho-jin, and model Park Tae-min. Campaign videos and photo spreads filled with their positive influence can be found on the UNICEF website and in the July issue of Marie Claire Korea.

Q3. What is the special story behind the symbolic 'UNICEF Excellence Ring'?

The ring and badge, the highlights of this campaign, were created through a talent-donation design by global high-end jewelry designer Sally Sohn. They were inspired by the pencil, a symbol of children. Along with the UNICEF engraving, they elegantly express the hope that all children will grow their dreams and become the main characters of their own lives.

Q4. How can people receive the coveted 'UNICEF Excellence Ring'?

The process is very simple. Donors who join a regular sponsorship through the official UNICEF Excellence campaign page will receive it as a token of sharing. It is a two-in-one opportunity: you can own a one-of-a-kind designer ring while also becoming a strong supporter of children's futures around the world.

[ Details on the reward conditions and meaning of the 'UNICEF Excellence' rewards ]

Reward type	Sponsorship criteria (conditions)	Motif and design meaning	Expected impact
UNICEF Excellence Ring	Apply for regular sponsorship through the campaign page	Pencil motif inspired by children, with 'UNICFF' engraving	Support the dreams and limitless potential of children worldwide
UNICEF Excellence Badge	Donors who have accumulated 300,000 won in contributions	Pencil motif design that complements the regular sponsorship ring	Provide one temporary classroom (Learning Box) for about 40 children in disaster-hit areas

Q5. Who receives the 'UNICEF Excellence Badge'?

The badge is given with gratitude to donors whose cumulative contributions have reached 300,000 won, enough to send one 'School-in-a-Box' temporary classroom for about 40 children in disaster-hit areas. It is a highly honorable badge that shows your donation was directly used to improve children's learning environment.

Q6. What exactly do UNICEF and the Korean Committee for UNICEF do?

UNICEF, the United Nations Children's Fund, is the world's only UN agency dedicated to promoting children's rights globally. It carries out programs in health, nutrition, education, water and sanitation, and emergency relief for children around the world. The Korean Committee for UNICEF raises funds on behalf of Korea and leads a range of activities, including the UNICEF Child-Friendly Society Initiative, to protect children's rights at home.

Q7. Where can people take part in the campaign? Can anyone join right away?

Of course. Anyone can easily participate with just a few clicks on the campaign page of the official Korean Committee for UNICEF website (https://www.unicef.or.kr/event/unicef-excellence1-1). If you want to extend a warm hand to children around the world living in difficult conditions, feel free to visit anytime and join this positive effort.

In one sentence: 'UNICEF Excellence' is a regular sponsorship campaign that supports the limitless potential and educational environment of children worldwide through the talent donation of nine leaders in their fields and a pencil-motif ring designed by Sally Sohn.

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.