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Korean Committee for UNICEF Launches UNICEF Crew Campaign with Three Chefs from Culinary Class Wars 2

Unicef Korea
< From left, chefs Sam Kim, Kim Hee-eun and Yoo Yong-wook, who joined the UNICEF Crew campaign / Source: Korean Committee for UNICEF >
< From left, chefs Sam Kim, Kim Hee-eun and Yoo Yong-wook, who joined the UNICEF Crew campaign / Source: Korean Committee for UNICEF >

Launch of a new sponsorship campaign for business owners The Korean Committee for UNICEF, chaired by Jung Gap-young, said on April 27 that it will roll out a new sponsorship campaign for business owners called UNICEF Crew. With the launch of the campaign, three chefs from Culinary Class Wars 2 — Kim Hee-eun, Sam Kim and Yoo Yong-wook — joined UNICEF Crew.

A giving campaign that uses the expertise and workplaces of self-employed business owners UNICEF Crew is a campaign that means “business owners working for children around the world.” It allows self-employed business owners to help children through their expertise and workplaces. Businesses that join UNICEF Crew through regular donations will receive a customized UNICEF Crew plaque engraved with their business name and the date their sponsorship began.

Expanding giving to everyday businesses such as restaurants, cafes and bakeries The campaign aims to turn familiar businesses such as restaurants, cafes and bakeries into spaces for giving. Applications can be submitted through the Korean Committee for UNICEF website starting April 27. It is designed so customers who visit these stores can naturally share in the meaning of giving.

Chefs share their thoughts on joining the campaign Chef Kim Hee-eun said, "I hope this becomes a space where people can share not only the joy of a meal, but also memories of giving." Chef Sam Kim stated, "As a business owner, I hope this small act will also have a positive influence on fellow self-employed workers." Chef Yoo Yong-wook said, "If small acts of giving carried out in each of our places come together, they will create a very meaningful change, regardless of their size."

Secretary-General Jo Mijin expresses hope for participation Jo Mijin, secretary-general of the Korean Committee for UNICEF, said, "I sincerely thank Chefs Kim Hee-eun, Sam Kim and Yoo Yong-wook for joining us at the start of this campaign." She added, "Through this UNICEF Crew campaign, which allows people to help children in their daily lives, I hope giving will spread throughout our society, and I ask for your interest and participation."

[Who] Korean Committee for UNICEF, chefs Kim Hee-eun, Sam Kim and Yoo Yong-wook [When] April 27, 2026 [Where] Korean Committee for UNICEF website [What] Launch of a new sponsorship campaign for business owners, UNICEF Crew [How] Customized plaques provided for regular donors, online applications accepted [Why] To offer a new way for self-employed business owners to help children through their expertise and workplaces
< UNICEF Crew plaque engraved with the business name and sponsorship start date / Source: Korean Committee for UNICEF >
< UNICEF Crew plaque engraved with the business name and sponsorship start date / Source: Korean Committee for UNICEF >

Q1. What is the UNICEF Crew campaign?

It is a new sponsorship campaign for business owners launched by the Korean Committee for UNICEF on April 27. It is a regular donation program that allows self-employed business owners to help children around the world through their expertise and workplaces. Participating businesses receive a customized plaque engraved with their business name and the date their sponsorship began.

Q2. What giving campaign did the Culinary Class Wars 2 chefs join?

Three chefs — Kim Hee-eun, Sam Kim and Yoo Yong-wook — joined the UNICEF Crew campaign. The campaign expands everyday businesses such as restaurants, cafes and bakeries into spaces for giving, and applications can be submitted through the Korean Committee for UNICEF website.

Q3. Which program is suitable for business owner sponsorship campaigns?

The UNICEF Crew campaign is a good fit. It allows self-employed business owners to help children around the world by using their workplaces, and provides a customized plaque that lets store customers naturally share in the meaning of giving.

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.