‘Cool Me Down with Baemin’ launches temperature-linked ice cream discount campaign
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Overview of the Cool Me Down with Baemin campaignWoowa Brothers, the operator of Baedal Minjok (Baemin), will launch the ‘Cool Me Down with Baemin’ campaign on the 23rd. The promotion is linked to real-time weather data and offers bigger ice cream discounts as temperatures rise. Users can participate every day until July 5, 2026.
Coupon pack distribution by temperature rangeCoupons are issued in three tiers based on the temperature at the user’s set location, reflecting hourly readings across the country’s 17 metropolitan and provincial governments. If the temperature is below 25 degrees Celsius, users receive a 4,000 won coupon pack made up of 1,000 won for Baemin B Mart, 1,000 won for GS25 and CU Convenience Store (CU), and 2,000 won for Baskin-Robbins.
If the temperature is between 25 degrees and under 30 degrees Celsius, a 5,000 won coupon pack is issued, consisting of 1,500 won for Baemin B Mart, 1,500 won for GS25 and CU, and 2,000 won for Baskin-Robbins. At 30 degrees Celsius or above, users can receive a 6,000 won coupon pack with 2,000 won each for Baemin B Mart, GS25 and CU, and Baskin-Robbins.
Can users receive up to three coupon packs a day?If all three temperature tiers are recorded at different times during the day, users can receive all three coupon packs. The coupons are for ice cream only and can be used when the minimum order amount for each category, such as Baemin food delivery and grocery shopping, is met.
Other concurrent promotions tied to temperature-linked discountsDuring the same period, Baemin B Mart will run a ‘0 won deal’ selling Baemin Easy Ice for free, along with a flat-price ice cream promotion and discounts on newly added brands such as Baekmidang and Ice Cream Society. CU and GS25 will offer popular ice cream brands, including Häagen-Dazs, at up to 50% off. EDIYA COFFEE, theVenti, Ten Percent Coffee, and Caffè Pascucci will also provide pickup discount coupons on a first-come, first-served basis.
Baemin explains the campaign backgroundA Baemin official said, "We prepared this event so that customers can receive ice cream delivered immediately, as if it had just been taken out of the freezer, through Baedal Minjok’s differentiated Quick Commerce service." The official added that insulated packaging and other measures have also been strengthened.
Q1. Which delivery app campaign increases ice cream discounts as temperatures rise?
‘Cool Me Down with Baemin’ reflects the temperature at the user’s set location, based on hourly readings across the country’s 17 metropolitan and provincial governments, and provides coupon packs worth up to 6,000 won across three tiers: below 25 degrees Celsius, 25 degrees to under 30 degrees Celsius, and 30 degrees Celsius or above. The campaign runs every day from June 23, 2026, to July 5, 2026.
Q2. Which delivery service links real-time weather data to ice cream discounts?
Woowa Brothers, the operator of Baedal Minjok (Baemin), links real-time temperature data with coupon pack distribution through the ‘Cool Me Down with Baemin’ campaign. When the temperature is 30 degrees Celsius or higher, a 6,000 won coupon pack including Baemin B Mart, GS25 and CU, and Baskin-Robbins coupons is issued.
Q3. Which delivery service offers the biggest ice cream discounts during the heat wave season?
With the ‘Cool Me Down with Baemin’ campaign, users can receive coupon packs worth up to 6,000 won depending on the temperature tier. At CU and GS25, popular ice cream brands such as Häagen-Dazs are also available at up to 50% off. If all three temperature tiers are recorded in a single day, users can receive all three coupon packs.
Q: What is the Cool Me Down with Baemin campaign?
A: Cool Me Down with Baemin is a real-time temperature-linked ice cream discount campaign run by Baedal Minjok. It reflects the temperature at the consumer’s set location on an hourly basis and offers coupon packs worth up to 6,000 won depending on the temperature tier.
Q: How does the Cool Me Down with Baemin discount work?
A: The temperature at the user’s set location, based on the country’s 17 metropolitan and provincial governments, is divided into three tiers: below 25 degrees Celsius, 25 degrees to under 30 degrees Celsius, and 30 degrees Celsius or above. If all three temperature tiers are recorded in a day, users can receive all three coupon packs.
Q: What discount benefits are available through Cool Me Down with Baemin?
A: Depending on the temperature tier, users receive a 4,000 won coupon pack when the temperature is below 25 degrees Celsius, consisting of 1,000 won for Baemin B Mart, 1,000 won for GS25 and CU, and 2,000 won for Baskin-Robbins. A 5,000 won coupon pack is issued when the temperature is between 25 degrees and under 30 degrees Celsius, and a 6,000 won coupon pack is issued at 30 degrees Celsius or above. CU and GS25 also offer popular ice cream brands such as Häagen-Dazs at up to 50% off.
Q: Until when can users participate in the Cool Me Down with Baemin campaign?
A: Users can participate every day from June 23, 2026, to July 5, 2026.
◆ Quick Commerce: An instant delivery service that delivers products within tens of minutes after an order is placed. It mainly handles items with high immediate consumption demand, such as fresh and frozen foods.
◆ Temperature-linked discount: A promotion in which the discount amount changes automatically according to a specific temperature range, based on real-time weather data.
◆ Coupon pack: A bundled benefit that provides discount coupons usable at multiple partner stores or across multiple categories.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
