Wise Planet Company, a consumer goods company famous for its filter shower "Dr.PL" brand, announced on the 26th that it has received preliminary screening approval for listing on the KOSDAQ on the Korea Exchange. The listing organizer is Daishin Securities and aims to be listed in the second half of this year.

Wise Planet Company has maintained a surplus for 13 consecutive years since its establishment in 2013. The core competitiveness of the self-developed integrated data operation platform "WAPL" is the core competitiveness. It connects the entire process from brand planning to marketing, sales, customer management, and inventory management into a single data flow. Based on this, whenever a new brand was released, it repeatedly achieved the top spot in the category. Representative brands include △ filter shower 'Dr.PL' △ topper and mattress 'Nujam' △ eye cream 'Irenol'. Dr. PL has surpassed 29 million cumulative sales.

Last year, the company recorded 64.9 billion won in sales and 6.3 billion won in operating profit on a consolidated basis. From 2014 to 2025, the average annual growth rate reached 53.1%.The company plans to focus the funds secured by the listing on building next-generation product lines, including functional beauty.

[Reporter Woo Soo Min]