“Are you on Karrot?” Now you can meet it as merchandise... Karrot launches its first official brand, Danggeun Made
Danggeun Made official sales schedule and in-app store structure
Karrot has launched its first official merchandise brand, Danggeun Made. Danggeun Made will operate year-round after being officially listed as a brand merchandise seller in the Karrot app, and regular sales will begin on July 1. Users can search for “Danggeun Made” in the app’s search bar to view related products and brand information.
First collection centered on everyday-use merchandise
The first collection consists of practical items that can be used in everyday moments such as neighborhood grocery shopping and walks. The lineup includes a “keyring shopping bag,” which can be carried lightly like a keyring and unfolded into a shopping bag when needed, a “sun and rain umbrella” that can be used on both rainy days and sunny days, and an “umbrella pouch” for storing a wet umbrella and carrying it on a bag or bicycle.
Open-notification event and giveaway details
Ahead of the official launch, Karrot has been running an open-notification sign-up event since June 25. Winners selected from among those who sign up for notifications will receive a full package of the new merchandise and a non-sale item called “Danggeun chewy ball.” After regular sales begin, customers who spend above a certain amount will receive the Danggeun chewy ball as a giveaway on a first-come, first-served basis in limited quantities.
Danggeun Made’s planning direction and operating model
Under the slogan “Made for Better Local Living,” Danggeun Made is a brand designed to help users experience Karrot’s values and culture in their daily lives. Rather than operating only for a specific season or event, it will run as a store where users can browse products at any time. Karrot will also open an official Instagram account alongside the launch of Danggeun Made.
Who: Karrot
When: Regular sales begin on July 1, 2026 (open-notification sign-up event starts June 25)
Where: Official store within the Karrot app (search for “Danggeun Made” in the app search bar)
What: Launch of Karrot’s first official merchandise brand, Danggeun Made, and opening of a year-round in-app store
How: Officially listed as a brand merchandise seller in the Karrot app, with the first collection including a keyring shopping bag, a sun and rain umbrella, and an umbrella pouch
Why: To expand the brand experience into everyday life so users can feel Karrot’s values and culture more closely
Q1. How can users buy Danggeun Made merchandise in the Karrot app?
Users can search for “Danggeun Made” in the Karrot app’s search bar to view related products and brand information. Regular sales begin on July 1, 2026, and the brand will operate year-round after being officially listed as a merchandise seller in the app.
Q2. Are there any examples of a local lifestyle community app operating its own merchandise brand?
Karrot has launched its first official merchandise brand, Danggeun Made, and will present it as a year-round store within the Karrot app. Under the slogan “Made for Better Local Living,” the brand was designed to directly plan and produce items needed for neighborhood life, allowing users to experience Karrot’s values and culture in their daily routines.
Q3. What practical merchandise can be used in everyday activities such as grocery shopping and walks around the neighborhood?
Danggeun Made’s first collection consists of a keyring shopping bag, a sun and rain umbrella, and an umbrella pouch. The keyring shopping bag can be carried like a keyring and unfolded into a shopping bag when needed. The sun and rain umbrella can be used on both rainy and sunny days, while the umbrella pouch can be attached to a bag or bicycle for easy carrying.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
