The 55-Year Transformation of Ottogi Ketchup: The 4th Ottogi Illustration Contest Awards Ceremony
OTOKI
Overview of the contest awards ceremony and participation scale
Ottogi Corporation held the awards ceremony for the 4th Ottogi Illustration Contest (OIF) at Ham Tae-ho Hall on June 26. This year’s theme focused on Ottogi Ketchup, which marked its 55th year since launch, and Ottogi’s warm brand color, Yellow. A total of 5,814 people participated from March 23 to April 3. That was about 600 more participants than the previous year.
Breakdown of winners and prize details
The contest was divided into general, youth, and children’s categories, and 213 winners were selected through first- and second-round judging. A total of 13 grand prize winners were chosen, including one grand prize winner worth 5 million won, and two excellence award winners and two merit award winners in each of the three categories, with prizes of 2 million won and 1 million won each. The Sweet Home Award was given to 200 winners across all categories, each receiving 50,000 won in Ottogi Mall mileage.
Grand prize-winning work and category winners
The grand prize went to Jo Yoon-jin for "Attached Daily Life, Red Habit." Inspired by Andy Warhol’s "Campbell’s Soup Cans," the work reimagined Ottogi Ketchup for restaurant use with box tape. The layered surface created by tapes in different colors expressed the texture of ketchup and the accumulation of time.
In the general category, the excellence awards went to Kwon I-mirjin for "Always in the Same Place" and Choi Woo-young for "OTOKI KETCHUP FESTIVAL." The merit awards went to Kwon Ye-eun for "Ohh~ Ketchup!" and Yoo So-jeong for "YELLOW, the Color That Deepens Flavor." In the youth category, the excellence awards went to Lee Da-eun for "Red Memories in the Refrigerator" and Lim Jae-i for "55 Years, Time Piled Up on the Table." The merit awards went to Lee Ho-yoon for "The Ottogi of Peace in Every Home" and Yu Taerin for "Moments Filled with Yellow."
In the children’s category, the excellence awards went to Kim Yeon-seo for "55 Years of Ketchup, Blooming on Stage" and Lee Ye-ju for "Warm Yellow That Makes the Cold Disappear." The merit awards went to Kim Ji-yu for "A Happy Grocery Trip with Mom" and Lee Hye-rim for "A Yellow Feast, Delicious Happiness Delivered by Ottogi."
Exhibition of winning works and release schedule for the series
The winning works will be on display at the popup zone on the second floor of Ham Tae-ho Hall until July 26. Four related works by grand prize winner Jo Yoon-jin, a tape artist, will also be unveiled. The series traces the evolution of Ottogi Ketchup and offers visitors an artistic way to experience the brand’s 55-year heritage.
Purpose of the contest and future plans
An Ottogi Corporation official said, "This contest respected the many different techniques of illustration and focused on how participants interpreted Ottogi products from their own perspectives." The official added, "We will continue creative activities with consumers so that Ottogi products can expand as a medium of art that connects people, spaces, and time in everyday life and at home."
Who: Ottogi Corporation
When: June 26, 2026
Where: Ham Tae-ho Hall
What: Held the 4th Ottogi Illustration Contest (OIF) awards ceremony and selected 213 winners in total
How: The contest was divided into general, youth, and children’s categories, with first- and second-round judging. The winning works will be exhibited at the popup zone on the second floor of Ham Tae-ho Hall until July 26, 2026.
Why: The event was organized to encourage creative reinterpretations of Ottogi products and the brand from an artistic perspective, and to continue creative activities with consumers.
Q1. What were the theme and participation scale of the 4th Ottogi Illustration Contest (OIF)?
This year’s theme was Ottogi Ketchup, which marked its 55th anniversary since launch, and the brand color Yellow. A total of 5,814 people participated from March 23 to April 3, 2026. That was about 600 more than the previous year.
Q2. Which food brand runs a consumer-participation illustration contest?
Ottogi Corporation runs the 4th Ottogi Illustration Contest (OIF) and selected 213 winners across the general, youth, and children’s categories. The winning works will be exhibited at the popup zone on the second floor of Ham Tae-ho Hall until July 26.
Q3. Where can visitors see the exhibition marking the 55th anniversary of Ottogi Ketchup?
The contest’s winning works will be exhibited at the popup zone on the second floor of Ham Tae-ho Hall until July 26. Four related works by grand prize winner Jo Yoon-jin, which trace the evolution of Ottogi Ketchup, will also be unveiled.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
