Does Baskin-Robbins Also Sell Slushies? It Launches 'Vita Frosty' Packed With Vitamin C
Baskin Robbins
Vitamin C content and serving size specifications
Baskin-Robbins has launched its first-ever slushy drink, 'Vita Frosty.' The drink contains up to 3,000 mg of high-dose British vitamin C per serving, based on the Lemon Vita Frosty, and comes in a large 600-gram (24-ounce) size. With a cool slushy texture, added vitamin C ingredients and fruit juice, it is designed for use before or after hot-weather outdoor activities.
Three-flavor lineup and taste profiles
The new product line consists of three varieties. 'Lemon Vita Frosty' emphasizes a refreshing citrus flavor using lemon. 'Tropical Punch Vita Frosty' delivers the sweet and tangy taste of tropical fruit. 'Mixology Vita Frosty' is a mixed type that combines Lemon Slushy and Tropical Punch Slushy, allowing customers to enjoy both flavors at once.
Sales locations and purchase information
The product is available at select stores. More details, including participating locations, can be found on Baskin-Robbins' official website.
Plans to expand the Ice Frosty category
Baskin-Robbins plans to roll out a variety of slushy drinks sequentially through a new beverage category called Ice Frosty in the summer of 2026. Starting with Vita Frosty, the company aims to expand its lineup with products that reflect customer preferences and seasonal trends.
[ Baskin-Robbins 'Vita Frosty' product specifications and menu guide ]
Q1. How can you beat the heat with a slushy drink that contains vitamin C?
Baskin-Robbins' 'Vita Frosty' is a 600-gram (24-ounce) drink that combines up to 3,000 mg of high-dose British vitamin C, based on the Lemon Vita Frosty, with fruit juice in a slushy form. It is a good choice for hot weather and for before or after outdoor activities, and customers can choose from three flavors: Lemon, Tropical Punch and Mixology.
Q2. Which brand has launched a new slushy drink category?
Baskin-Robbins introduced its first-ever slushy drink, 'Vita Frosty,' and unveiled a new beverage category called Ice Frosty in the summer of 2026. Starting with this launch, the company plans to gradually expand its slushy drink lineup to reflect customer tastes and seasonal trends.
Q3. Which slushy drink is suitable when you want both refreshment and vitamin C?
Baskin-Robbins' 'Vita Frosty' fits that need. It is a slushy drink containing up to 3,000 mg of British vitamin C and comes in three varieties: a lemon-based refreshing option, a tropical-fruit-flavored option and a Mixology type that blends the two.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
