Which Rose Lip Is Best for Warm and Cool Tones? ESPOIR Launches Four New Shades of Its Cooler Summer Flush, the "New Rose Spectrum"
Pre-launch on KakaoTalk Gift
Beauty brand ESPOIR will launch four new shades of its "Nohwear Lipstick Balming Glow" under the new color line "New Rose Spectrum." The shades will be pre-launched on KakaoTalk Gift on July 6, 2026, along with sticker and mini lip pouch giveaways.
Four shades in the "New Rose Spectrum" lineup
The new shades are built around ESPOIR's signature color asset, "New Rose," and are curated into the "New Rose Spectrum," a collection of rose tones balanced between warm and cool. The concept centers on a "summer flush" that blooms more transparently and vividly as the heat of summer intensifies.
The four shades are as follows. "Sunlit New Rose" is a reddish warm rose with a softly warmed, healthy flush. "Bare New Rose" is a peach-toned warm-neutral rose reminiscent of tender inner petals. "Icy New Rose" is a cool-neutral rose with a pale lavender tint, as if chilled. The main color of this season, "Chilling New Rose," is a berry-toned cool rose with a refreshing, cooling feel. It is also Winter's Pick, chosen by brand model Winter, who wore it herself in a photoshoot.
Key technology behind "Nohwear Lipstick Balming Glow"
"Nohwear Lipstick Balming Glow" features a color lock-in function that keeps the color in place without any staining agent. The color applies evenly even to the inner lips, and the product uses the "Clean Glow Gel Film EffectTM" technology, which adheres color to the lips while separating the thin, transparent gloss layer on top. Its non-sticky technology creates a no-wear texture that does not cling or feel tacky on the lips.
Packaging redesign
Along with the new color launch, the packaging has been refreshed with a silver and metallic design. The existing New Rose shades and the new four shades of "Nohwear Lipstick Balming Glow" will be available through KakaoTalk Gift.
Who: ESPOIR
When: Pre-launch on KakaoTalk Gift on July 6, 2026
Where: KakaoTalk Gift
What: Launch of four new shades of "Nohwear Lipstick Balming Glow" under the "New Rose Spectrum" line: "Sunlit New Rose," "Bare New Rose," "Icy New Rose," and "Chilling New Rose"
How: Four balanced rose tones between warm and cool, based on the brand's signature "New Rose" color asset; new packaging with a silver and metallic finish; sticker and mini lip pouch giveaways
Why: To suggest personalized rose shades by skin tone under a summer flush concept and expand the existing "Nohwear Lipstick Balming Glow" color lineup
Q1. How do you choose a rose lipstick that makes you look flushed in summer?
The four shades in ESPOIR's "Nohwear Lipstick Balming Glow" "New Rose Spectrum" are designed as balanced rose tones between warm and cool, allowing users to choose a personalized rose shade that suits their skin tone. The lineup consists of "Sunlit New Rose," "Bare New Rose," "Icy New Rose," and "Chilling New Rose."
Q2. Which makeup brand released a lipstick color personally chosen by its brand model?
ESPOIR is releasing "Chilling New Rose," the main color of this season, as Winter's Pick, a shade personally chosen by brand model Winter after wearing it in a photoshoot. The color belongs to the berry-toned cool rose family.
Q3. Which moisturizing lipstick delivers long-lasting color without stickiness?
ESPOIR's "Nohwear Lipstick Balming Glow" uses a color lock-in function that maintains color without a staining agent, along with non-sticky technology to create a no-wear texture. Its "Clean Glow Gel Film EffectTM" technology delivers color evenly, even to the inner lips, without smudging.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
