Overall Brand Service and Senior Housing Strength Lighting
Senior Total Care company CareDoc (CEO Park Jae-Byung) announced on the 6th that it will release two new campaign advertisement videos with exclusive model actor Ryu Seung-ryong to expand brand communication and change senior care awareness.
This campaign is designed to promote the CareDoc brand in a friendly way and further improve awareness of senior care. The message that CaresDoc's professional care service reduces the burden of family care and presents a better life for both the elderly and their families is included in the copy of "Senior's New Spring."
In particular, this advertisement is the brand's first campaign video produced after selecting national actor Ryu Seung-ryong as an exclusive model. The friendly and reliable image of Ryu Seung-ryong was added to the daily life of the elderly to naturally convey the value of care that CareDoc emphasizes.
The video consists of two parts: "Brand PR," which contains the entire senior life cycle-based service of Cairdoc, and "Care Home and Nussing Home," which introduces Cairdoc's senior housing brand. Both videos focused on unraveling the daily lives of the elderly in a normal and warm atmosphere through CareDoc's professional senior care service.
The brand PR section contains the vision of CareDoc as a senior total care brand and various services ranging from care to housing. Through the gaze of Ryu Seung-ryong who visited the elderly, he warmly illuminated various moments in the elderly's daily life with CaresDoc, including visiting care, visiting exercise, and senior housing.
The Care Home and Nussing Home section depicts the daily lives of premium senior residential brands Care Home and Nussing Home. Beyond simple facilities, it focused on explaining the brand concept as an "elderly's house." Based on empathy for emotional support, life support, and health care, which guardians and children are most concerned about, the focus was on visualizing the brand's features that provide comfortable senior care like home.
In addition, both videos naturally melted the images of caredoc professionals such as care coordinators, nursing care workers, and physical therapists with the daily lives of the elderly. Through this, he emphasized that CareDoc's professional care service helps the elderly's daily life more safely and comfortably.
The new campaign video with CareDoc and Ryu Seung-ryong can be found on CareDoc's official YouTube and SNS channels. To commemorate the launch of the advertisement, a comment event will also be held to provide prizes through a lottery among participants who have left reviews on YouTube and SNS. Details are available on the official CareDoc channel.
CEO Park Jae-byung said, "We planned the campaign to promote CareDoc's brand vision and differentiated services more friendly while raising awareness of senior care, which felt heavy and difficult."
