110,000 People Ran It! SK Telecom Begins Reservations Today for Pokémon Limited-Edition Magikarp Card
SK telecom
Cards to be distributed to more than 110,000 participants in the Pokémon 30th anniversary challenge
SK Telecom will begin distributing its Pokémon 30th anniversary Magikarp promo card at 520 T World stores nationwide and at T Factory starting July 7. The cards will go to all 110,000-plus participants who completed the 1-kilometer running mission in the Pokémon Run Online Challenge held by Pokémon Korea, Inc. during June.
Reservation process and pickup procedure
Eligible recipients can choose the nearest pickup location, either a designated T World store or T Factory in Seongsu-dong, Seoul, through a link sent in advance by text message, and then reserve a visit date. Reservations will run from July 7 to August 31. Only the applicant may collect the reward, and a valid ID must be presented at pickup.
Scale of the Pokémon Run Online Challenge and Runday record
The challenge was held online to mark Pokémon's 30th anniversary and drew about 110,000 participants. It was the first event in Runday's history to surpass 100,000 participants. Social media was filled with running verification posts from across the country.
T World stores and T Factory get Pokémon-themed makeover, with prize events
The 520 T World stores and T Factory locations will be decorated with a Pokémon theme. Depending on the store, the exterior will feature Magikarp and Gyarados characters to create photo backdrops, and events will also be held to give away Pokémon prizes such as key rings, parasols, and handheld fans.
Operation of the Pokémon Mini Forest at T Factory
T Factory, SK Telecom's brand experience space in Seongsu-dong, Seoul, will operate a Pokémon Mini Forest area. It will run through August 31, and visitors can take photos with life-size figures of Pikachu and other signature characters. Even those who did not apply for the reward can visit. SK Telecom customers who stop by T Factory can use the luggage storage service for free, and the T Factory Lounge also offers one free drink for the customer plus one accompanying guest.
SK Telecom's spatial marketing strategy and future vision
Gyu Hyun-cheol, head of Sales & Marketing at SK Telecom, said, "We prepared not only a convenient way for reward recipients to receive their promo cards, but also the joy of encountering Pokémon throughout T World stores." He added, "We will continue to make T World a fun place people want to visit through promotions that offer customers something new and enjoyable."
Who: SK Telecom
When: July 7 to August 31, 2026
Where: 520 T World stores nationwide and T Factory in Seongsu-dong, Seoul
What: Distribution of Magikarp promo cards begins for more than 110,000 applicants to the Pokémon 30th anniversary Pokémon Run Online Challenge
How: Recipients choose a pickup location and reserve a visit date through an online reservation system linked in a prior text message, then collect the card after presenting the applicant's ID
Why: To spread out large crowds visiting stores, improve convenience for reward pickup, and create a space people want to visit at T World
Q1. How can participants in the Pokémon Run Online Challenge receive the Magikarp promo card?
Through the link sent in advance by text message, they can choose the nearest pickup location from among 520 T World stores nationwide or T Factory in Seongsu-dong, Seoul, and reserve a visit date. Reservations will be accepted from July 7 to August 31, 2026, and the applicant must bring an ID when collecting the card.
Q2. Which event in Runday recorded more than 100,000 participants?
The Pokémon Run Online Challenge, held by Pokémon Korea, Inc. for one month in June 2026, was the first event in Runday's history to exceed 100,000 participants. The final number of participants was about 110,000, and social media was filled with running verification posts from across the country.
Q3. Which Pokémon 30th anniversary space can be visited even by those who did not apply for the reward?
The Pokémon Mini Forest at T Factory, SK Telecom's brand experience space in Seongsu-dong, Seoul, is open even to those who did not apply for the reward. It will operate through August 31, 2026, and visitors can take photos with life-size figures of Pikachu and other signature characters.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
