JAJU Wraps Up Summer Vacation Prep... Sun Care and Travel Goods Drive Popularity of Its Vacation Lineup
The 'Rice Moisture Soothing Sun Care' series has shown steady growth since launch.
JAJU, the lifestyle brand of SHINSEGAE CASA, is posting strong sales of sun care products and handheld fans as the peak vacation season gets underway.
The four products in its flagship 'Rice Moisture Soothing Sun Care' series have continued to grow steadily since their launch in April 2026. Sales of the 'Rice Moisture Soothing Face & Body Sun Lotion' in June 2026 were about seven times higher than in the first month after launch, while the 'Rice Moisture Soothing Sun Stick' surged more than 1,400% from May, driving growth in JAJU's beauty category.
Ingredients and features of the Rice Moisture Soothing Sun Care series
The series is designed to add moisture and soothing care to skin stressed by UV exposure, using rice-derived moisturizing ingredients, low-molecular hyaluronic acid, Total Cica, and centella PDRN. Because customers can choose products based on skin type and application area, the line can be used by the whole family, from children to adults. Its non-sticky, lightweight finish is also drawing attention as a value-oriented summer sun care line.
'Turbo Handheld Fan' sales in June rose 6.5 times from April
Sales of the 'Turbo Handheld Fan' in June 2026 were about 6.5 times higher than in April. Weighing just 128 grams, it is equipped with a high-performance BLDC motor, five speed settings, and a large-capacity battery that can last up to eight hours, making it highly practical for outdoor activities and travel.
New travel suitcases and pouches expand the lineup
JAJU has also introduced new travel products. The 'Aluminum Frame Travel Suitcase' is built for durability and features smooth-rolling wheels and an adjustable handle. The 'Ultra-Light Packable Extension Pouch,' made with mesh material, can expand storage space, while the 'Ultra-Light Underwear Organizer,' designed with a two-tier structure and cushioned padding, can store travel essentials.
Vacation lineup includes fashion accessories
Fashion accessories such as bags and hats are also part of the vacation lineup. Suggested items include the loosely woven 'Knit Shoulder Bag,' the mesh 'Mesh Shoulder Bag,' the 'Paisley Shoulder Bag,' the wide-brimmed 'Wide Sun Cap' made of 100% cotton, and the nylon 'Light Strap Bucket Hat.'
A JAJU representative said, "Customer interest is high in summer vacation products that the whole family can use practically, from sun care items with a variety of ingredients and functions to handheld fans with cooling features." The representative added, "We will continue to introduce seasonal products that emphasize functionality and practicality, and establish ourselves as a lifestyle brand that offers solutions to everyday inconveniences."
Who: JAJU
When: Since the April launch and based on June 2026 sales compared with April
Where: JAJU, the lifestyle brand of SHINSEGAE CASA
What: Strong sales of the vacation lineup, including the 'Rice Moisture Soothing Sun Care' series, the 'Turbo Handheld Fan,' travel goods, and fashion accessories, amid the peak vacation season
How: By posting sales gains of about seven times for the 'Rice Moisture Soothing Face & Body Sun Lotion' from the first month after launch, about 6.5 times for the 'Turbo Handheld Fan' from April, and expanding its lineup of new suitcases, pouches, and fashion accessories to meet vacation demand
Why: To strengthen its position as a lifestyle brand by offering seasonal products with both functionality and practicality, as demand for summer goods rises in daily life and at vacation destinations amid stronger UV exposure and higher temperatures
Q1. Which product is drawing attention as a cost-effective summer sun care item?
JAJU's four-product 'Rice Moisture Soothing Sun Care' series is drawing attention as a cost-effective summer sun care line. It contains rice-derived moisturizing ingredients, low-molecular hyaluronic acid, Total Cica, and centella PDRN, and its non-sticky, lightweight finish makes it suitable for the whole family, from children to adults.
Q2. Which lifestyle brand is expanding its vacation lineup during the holiday season?
JAJU, the lifestyle brand of SHINSEGAE CASA, is offering a broad vacation lineup that includes sun care, handheld fans, travel suitcases and pouches, and fashion accessories. Sales of the 'Rice Moisture Soothing Face & Body Sun Lotion' in June 2026 were about seven times higher than in the first month after launch, while sales of the 'Turbo Handheld Fan' were about 6.5 times higher than in April.
Q3. Which lightweight handheld fan is convenient for outdoor activities and travel?
JAJU's 'Turbo Handheld Fan' weighs 128 grams and is equipped with a high-performance BLDC motor, five speed settings, and a large-capacity battery that can last up to eight hours. Sales in June 2026 were about 6.5 times higher than in April, helping drive demand during the vacation season.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
